Senior Campaigns Manager

We’re looking for a Senior Campaigns Manager to lead the orchestration of campaigns across Ask & Embla and AMBI.

This role sits at the intersection of strategy, operations, and commercial performance, overseeing the full campaign lifecycle — from GTM planning and orchestration through to budget oversight, performance reviews, and continuous optimisation.

You will work closely with the Head of Marketing and cross-functional teams to ensure campaigns are well-planned, well-executed, and commercially grounded. This role requires someone who is comfortable navigating ambiguity, aligning stakeholders, and ensuring campaigns move forward with clarity and precision.

This is a senior individual contributor role suited for someone who enjoys both thinking strategically and operating with strong execution discipline.

GTM Planning & Campaign Orchestration

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• Own the end-to-end GTM planning process across Ask & Embla and AMBI
  
• Ensure campaigns are properly sequenced, paced, and aligned with commercial priorities
  
• Act as the single source of truth for campaign timelines, launches, and key marketing moments
  
• Work closely with Project Management, Merchandising, Creative, and Marketing teams to coordinate campaign execution
  
• Ensure campaigns are fully briefed, operationally ready, and commercially grounded before launch
  

Campaign Strategy & Execution

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• Co-own the campaign direction and audience focus alongside the Head of Marketing
  
• Coordinate campaign execution across creative, product launches, and marketing channels
  
• Ensure strategy, execution, and performance remain aligned throughout the campaign lifecycle
  
• Identify opportunities to improve campaign workflows and operational efficiency
  

Campaign Performance & Reporting

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• Own the performance reviews for campaigns across launches, promotions, and sales moments
  
• Define KPIs upfront and ensure campaigns are evaluated against clear performance benchmarks
  
• Deliver monthly, quarterly, and annual campaign reviews, highlighting wins, misses, and key learnings. Feed insights back into future GTM planning to continuously improve campaign effectiveness
  

Campaign Budgeting

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• Manage campaign budgets across departments and track spend against approved allocations
  
• Monitor and report on Marketing Efficiency Ratio (MER) across campaigns
  
• Flag budget risks and performance concerns early
  

Operations & Team Coordination

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• Manage the marketing calendar and campaign stand-ups, ensuring teams remain aligned on priorities
  
• Maintain the GTM deck and campaign calendar as the single source of truth
  
• Ensure campaign templates and reporting frameworks are consistently used across the team
  

Must-Haves

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• 5+ years of experience in campaigns, growth, or performance marketing
  
• Experience managing multi-channel campaigns from planning through to post-mortem analysis
  
• Strong understanding of campaign budgeting and marketing performance metrics, including MER
  
• Experience delivering structured reporting and performance reviews to senior stakeholders
  
• Excellent cross-functional collaboration skills with the ability to align multiple teams
  
• Comfortable operating with autonomy and ownership in a fast-paced environment
  
• Strong analytical mindset with the ability to turn campaign data into actionable insights
  

Solid project management skills, able to manage multiple campaigns simultaneously

Nice to Have

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• Experience working in e-commerce, retail, lifestyle, or fashion brands
  
• Familiarity with marketing analytics tools, CRM platforms, and campaign tracking frameworks
  
• Experience working across multiple brands or product linesBackground in both brand and performance marketing
  
• Experience mentoring or guiding junior marketers
  

This role reports directly to the Head of Marketing and plays a key role in ensuring campaigns are strategically aligned, operationally strong, and commercially effective.

Who We Are:

Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!

Learn More about Ask & Embla and Ambi:

Website - ://ambi.ooo/

Instagram - :// - :// - :// - https:// _official

https://

Why Work With Us?

We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. xcfaprz Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.

Job Type:

Full-time

Expected hours: 40 per week

Benefits:

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• Health insurance
  
• Paid time-off
  
• Employee discounts
  
• Professional development opportunities
  

Schedule:

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• Day shift
  

Location:

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• Singapore - 115 KING GEORGE'S AVENUE, Singapore 208561