Art Director

Who we are:

At Canadian Soccer Media & Entertainment (CSME) and the Canadian Premier League (CPL), we are building something bigger than a league or a company — we are building the world’s first integrated soccer hub. Guided by our North Star, our ambition is clear: to connect teams, leagues, stars, stories, and partners into a unified ecosystem that inspires millions of fans, fuels sustainable growth, and creates enduring value for Canadian soccer — at home and on the global stage.

We operate as two organizations under one roof, united by the mission to elevate soccer as Canada’s #1 sport:

Canadian Premier League (CPL) — Canada’s Tier 1 domestic professional men’s league — showcases elite competition across communities from coast to coast. From our national championship pathway to participation in the global FIFA ecosystem, we are building a league that reflects the ambition, diversity, and potential of our country.

Canadian Soccer Media & Entertainment (CSME) — the commercial engine powering Canadian soccer — manages and markets key media rights, league properties, and national team partnerships across Canada Soccer’s Women’s, Men’s, and Youth National Teams, Premier Soccer Leagues Canada, and the CPL’s member clubs. Through innovation in media, partnerships, and fan engagement, CSME amplifies the sport’s reach and impact nationwide.

Our Growth Engine fuels everything we do:

• Soccer is our heartbeat
• Media and storytelling is our amplifier
• Business is our fuel

We are a team defined by our Organizational Values:

• High-Performance — clarity, accountability, teamwork, and best-in-class execution
• Innovation — a willingness to challenge convention and shape what’s next
• Passion — a shared purpose, community connection, and commitment to continuous improvement

As we accelerate toward 2026 and beyond, this is a historic moment for soccer in Canada — and an extraordinary time to join our team. We work primarily in-person from our Toronto headquarters, because collaboration and connection make us better. We also support a flexible hybrid environment (1–2 days working from home) to help our people do their best work. We are proud to be an inclusive, equitable employer that celebrates the diversity of our staff, our players, our fans, and the communities we serve.

Who you are:

The Canadian Premier League (CPL) is seeking a highly skilled and forward-thinking Art Director to lead the evolution of the League’s visual brand identity and craft compelling, high-impact creative across multiple platforms. Reporting to the Director, Creative & Brand, you will play a pivotal role in shaping the League’s design language, elevating brand storytelling, and ensuring a cohesive and innovative visual identity across all touchpoints. From overseeing large-scale branding initiatives to designing for social media, you will be at the forefront of CPL’s creative efforts. Your expertise will define the look and feel of our league and inspire soccer fans across Canada. If you live and breathe sports culture, branding, and design, thrive in a fast-paced environment, and are passionate about creating work that resonates with fans, players, and partners, this is the role for you.

Responsibilities:

• Brnd Identity & Visual Direction
• Develop and maintain CPL, League1 Canada and Canadian Soccer Business visual brand identity, ensuring consistency and innovation across all marketing assets.
• Maintain comprehensive brand guidelines, including typography, colour palettes, iconography, and graphics standards.
• Lead the visual direction for major league initiatives, including seasonal campaigns, partnerships, sponsorships and team branding.

• Creative & Content Design
• Design high-quality graphics for marketing campaigns, social media, sponsorships, merchandise, web assets, presentations and in-venue experiences.
• Develop advertising assets across broadcast media, digital, social, and print.
• Conceptualize and execute engaging content that connects with fans, from motion graphics and infographics to matchday visuals and hype videos.

• Stadium & Event Branding
• Design branding materials for stadium experiences, matchday activations, and league events.
• Develop signage, banners, ticketing elements, and environmental graphics to bring the CPL brand to life in physical spaces.

• Collaboration & Leadership
• Work closely with the Director, Creative & Brand, marketing team, commercial business teams, soccer operations, clubs, and external partners to develop and execute impactful creative strategies.
• Mentor and guide designers, ensuring high-quality, consistent work across the team.
• Present and articulate design concepts to stakeholders with clarity and confidence.

Qulaifications:

• 10+ of experience in graphic design, branding, or art direction, preferably in sports, entertainment, or live events.
• Strong portfolio showcasing branding, broadcast, digital, social and experiential design work in a sport of fan-driven industry.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign – After Effects is a bonus).
• Deep understanding of sports culture, fan engagement, and emerging design trends in the industry.
• Ability to work in dynamic fast-moving environment while managing multiple projects.
• Excellent communication skills.
• A strategic thinker with a passion for pushing creative boundaries and generating impactful, innovative ideas.
• Exceptionally detail-oriented with the ability to execute high-quality work under tight deadlines.
• Strong problem-solving skills, with the flexibility to adapt and pivot quickly in a dynamic environment.
• Collaborative team player who thrives in cross-functional environments.

Other :

• Proficiency in French is a plus for any candidate.
• While we strive to create appropriate work-life balance, this position will require the candidate to travel and work evening and weekends as necessary.