Principal Digital Strategy Consultant

Do you have a genuine interest in the full digital lifecycle, from transformation and strategy through to customer experience and delivery? As a Principal Strategy Consultant at Havas CX, you will play a key role in supporting clients at different stages of their digital transformation journeys. This is a senior individual contributor role with no direct reports, where success is measured by the quality of thinking, client outcomes, and delivery impact.

In this role, you will help shape the strategy behind complex digital initiatives, balancing customer needs with clear business objectives. You will work with clients to define a big picture vision across digital touchpoints, translating that vision into practical, actionable direction. You will join a fast paced, collaborative, and inclusive environment, working across a diverse mix of clients and industries.

Who You Are

• You like to dig into a problem, are undaunted by ambiguity, and have a passion for innovative solutions. This calls for a good balance of analytical skill, strategic thinking, and creativity.
• You like to take ownership of a project and leadership in a group.
• You need empathy too: knowing how to listen and speak, to users, clients and to your team. Data sense and analytical skills are critical: qualitative and quantitative, it’s all about rationale-based thinking.
• You have excellent organizational abilities, superior communication and presentation skills, both verbal and written, strong problem-solving skills in a technical environment, attention to detail, and the ability to work on multiple projects at the same time.
• For you creating a deck is not boring, but rather an opportunity to tell a compelling story – whether for the audience you are presenting to or someone who might be reading it months later.
• You have experience thinking about wholistic customer journeys, from websites and apps, to social, email, and other CRM initiatives. You think of Digital as a one interconnected ecosystem.
• You understand the technology underpinning the experiences you try to envision.

Responsibilities

Discovery and research

• Understand our client’s business context, goals and incorporate client’s unique requirements into strategy deliverables
• Gather information on our client’s business context, process and competitive to identify whitespace opportunities
• Plan and facilitate qualitative research with end users and summarize research in user profiles, personas, or other relevant documentation
• Understand and develop customer journey maps and service workflows across all channels to uncover better ways to acquire, retain and service customers
• Drive client collaboration by leading workshops (in person or virtually)

Experience strategy

• Lead ideation and development of user-centric solutions, meeting client-identified business objectives
• Leverage data in solutioning process - consume and synthesize data to derive solution insights (from client data and research data)
• Create digital/experience transformation strategies across variety of clients and verticals (with focus on digital commerce, telco, financial services, and loyalty)
• Develop strategic roadmaps to help visualize execution plans for experience and technology rollouts
• Collaborate with clients and technology partners on how to best leverage MarTech, CMS, lead management, and other enterprise technology platforms.

Leadership

• Lead client engagements (or as part of team) across variety of clients and industry verticals
• Communicate complex digital solution concepts to non-technical audiences
• Lead collaboration with client teams and help develop client capabilities
• Maintain stewardship of vision throughout project delivery
• Be a thought leader on technology trends on projects as well as throughout organization internally as a digital SME
• Contribute to estimating and proposal process
• Establish relationships with senior client stakeholders

Experience

• Minimum 7 years in strategy roles with a focus on digital transformation agencies or consulting.
• Skilled in working with multidisciplinary teams, including agency, client, and third-party vendors.
• Expertise in Customer Experience Strategy, Product Strategy, Digital Transformation, eCommerce, and multi-touchpoint digital solutions.
• Experience with Financial Services companies is an asset
• Proficient in workshop planning and facilitation, requirements gathering, strategic roadmaps, and digital ecosystems development.
• Experienced in customer journey mapping, persona development, segment research, content strategy, and conversion optimization.
• Skilled in managing client relationships, identifying new engagement opportunities, and leading a project portfolio focused on strategy and communication.
• Demonstrated ability to lead teams and manage projects effectively.

Why Join us?

We are deeply committed to investing in the professional development of our team members, providing ample opportunities to expand skills, take on diverse challenges, and contribute to high-impact projects. Our passion for what we do drives us. Joining our team means being part of a culture and organization that prioritizes growth, innovation, and the pursuit of excellence...not to mention you would make some pretty cool new friends!

Havas also offers a comprehensive benefits program, which includes medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

Additional Information

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $130,000 to $170,000, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.