Senior Data Science and Analytics AnalystStarcom Mediavest Group Germany Gmbh • United States
Senior Data Science and Analytics Analyst
Starcom Mediavest Group Germany Gmbh
- United States
- United States
Über
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Job Description
Employer:
Razorfish LLC
Job Title:
Senior Data Science and Analytics Analyst
Job Requisition:
6630.6768.17
Job Location:
375 Hudson Street, New York, NY 10014 (HQ), Telecommuting available from anywhere in the U.S.
Rate of Pay:
$95,000 to $99,750 per year
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Job Type:
Full Time
Responsibilities
Duties:
Research conditions in local, regional, national, or online markets. Conduct market research and competitive analysis to understand market dynamics and inform data-driven decisions. Research conditions in local, regional, national, or online markets through comprehensive market research to identify trends, opportunities, and challenges. Analyze complex data sets using data visualization tools, advanced Excel, and web analytics tools to uncover insights that can drive informed marketing strategies. Develop predictive models to forecast market trends, customer behavior, and campaign outcomes using programming languages, machine learning models, data wrangling tools, and AI and Deep Learning frameworks. Create visualizations and reports using data visualization tools and advanced Excel functions to communicate findings and insights to both technical and non-technical stakeholders. Segment customers based on various criteria (like demographics, purchasing behavior) through market research and data analysis using Python, machine learning models, SQL, data wrangling tools, and GCP to optimize marketing campaigns. Design and analyze A/B tests using statistical analysis and A/B testing tools to evaluate the effectiveness of different marketing strategies and campaigns. Manage and ensure the integrity of large datasets, often working with database management systems. Create and maintain marketing data pipelines on cloud computing systems, using version control systems and data pipeline tools. Apply machine learning algorithms and AI techniques, utilizing programming languages and deep learning frameworks, to enhance marketing efforts, such as personalizing customer experiences or optimizing ad placements based on market research findings. Develop a Marketing Measurement Framework for upcoming new campaigns using web analytics tools and advanced Excel functions.
Qualifications
Requirements:
Employer will accept a Bachelor's degree in Data Science, Marketing Analytics, Digital Marketing, or a related field and two years of progressive post-baccalaureate experience in the job offered or two years of progressive post-baccalaureate experience in any occupation in which the required experience was gained. The position also requires two years of experience in each of the following:
1. Develop robust data pipelines with Azure Synapse, Python, Microsoft Database, and BI tools such as Tableau.
2. Design A/B testing strategies through the use of programming languages such as Python, complemented by statistical tools like A/B testing calculators.
3. Develop a sophisticated customer segmentation model using Python and machine learning libraries.
4. Build predictive models for forecasting marketing performance, utilizing Python, deep learning frameworks, and visualization tools.
5. Analyze and process marketing and business performance data through Excel, Python, and data visualization platforms such as Domo, Tableau, Google analytics and Google Data Studio.
6. Process and aggregate data via databases, SQL, and cloud platforms such as Google Cloud Platform (GCP) to analyze data and sustain the data warehouse for future analytical endeavors.
Telecommuting available from anywhere in the U.S.
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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Sprachkenntnisse
- English
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