Über
Intuit is seeking a Senior Data Scientist to join their Mailchimp Paid Media Marketing Data Science team. The role involves driving marketing decisions through data-backed insights and executing marketing measurement plans to enhance campaign performance and inform marketing strategy.
Responsibilities : • Build and execute marketing measurement and learning plans for Mailchimp paid media campaigns and growth initiatives • Deploy measurement models to drive insights and business intelligence for the paid media and broader Mailchimp marketing teams • Own E2E data exploration including ETL, hypothesis formation, analysis, and readout • Leverage GenAI and dashboarding tools to create recurring views of paid media performance for marketing partners • Execute and manage a portfolio of paid media experiments to drive channel innovation and customer acquisition • Give guidance to business leaders by driving the POV around campaign performance relative to business objectives, marketing goals, and financial forecasts; clearly calling out drivers of strength and areas of opportunity
Qualifications : Required : • 4+ years of experience delivering data and analytics solutions and roadmaps for marketing organizations • Fundamental understanding of SAAS-based product marketing strategy, corporate strategy, corporate finance • Domain knowledge of paid media channels, media data, and marketing technology stacks strongly preferred • Experience with incremental marketing measurement models, experimentation, and causal inference with paid media applications • Strong data storytelling and executive communication skills • Advanced degree in a quantitative field or business/economics
Preferred : • Domain knowledge of paid media channels, media data, and marketing technology stacks strongly preferred
Company :
Intuit provides financial software solutions to empower individuals and businesses. Founded in 1983, the company is headquartered in Mountain View, USA, with a team of 10001+ employees. The company is currently Late Stage.
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot stammt von einer Partnerplattform von TieTalent. Klicken Sie auf „Jetzt Bewerben“, um Ihre Bewerbung direkt auf deren Website einzureichen.