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Über
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU.
Responsibilities : • Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics • Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results • Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams; • Create succinct story boards to communicate data learnings influencing business decisions • Continuously identify opportunities to: • Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics • Use analytical tools (SAS, R, Python, or similar) to complete analyses including: • Targeting for marketing • Customer Segmentation • Segment profiling analytics
Qualifications : Required : • Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics. • Experience with analytical (Python, R , or SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.) • Experience leading analytical workstreams or projects with cross‑functional stakeholders. • 4+ years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation.
Preferred : • M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related • Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma • Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.) • Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics • Experience in commercial analytics focused on biologics and or oncology • Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
Company :
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia Founded in 1929, the company is headquartered in London, GBR, with a team of 10001+ employees. The company is currently Late Stage.
Sprachkenntnisse
- English
Hinweis für Nutzer
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