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Über
Job Summary: The Senior Salesforce Developer (Marketing Cloud) supports the organization's existing marketing technology software infrastructure and develops new technologies as needed. This person is equally comfortable framing business problems with stakeholders from our Operating Companies as building technical solutions that power multichannel journeys. Owns discovery and requirements, translates them into backlog items, and then develops, tests, and launches campaigns-ensuring measurable outcomes and compliance every step of the way. This position is a key member of a hybrid agile product delivery team, interacting with Product Owners, Analysts, Developers, QA testers, Architects, Vendors, and more.
Thus, supporting business applications by designing, implementing and modifying application programs from detailed specifications and ensures that improvements are successfully integrated into the existing systems. Required in-office presence at least 2 days per week Responsibilities
Essential Functions: Product and Architecture Partnership Lead discovery with Product, OpCo Marketing & Sales, and Delivery teams; capture current/future state needs, pain points, and success metrics. Translate business needs into features/stories with clear acceptance criteria; manage backlog, prioritization, and release notes. Facilitate workshops, define process maps, and coordinate UAT; ensure outcomes are documented and socialized. Marketing Cloud Development & Operations (SFMC) Design and build journeys, automations, and campaigns across Email Studio, Mobile Studio, Journey Builder, and Web Studio. Develop assets (templates, content blocks, landing pages), data extensions, queries (SQL), and AMPscript/SSJS where needed. Implement QA/test plans; monitor performance, reliability, and data quality; triage and resolve production issues. Support migration to Data Cloud and Marketing Cloud Advanced in 2026 as an SME. Data, Analytics & Experimentation Define KPIs and dashboards; analyze campaign performance, insights, and cohort behavior to drive iterative improvements. Run A/B tests and controlled trials; convert findings into backlog items and playbooks. Integration, Governance & Compliance Partner with CRM/Data teams on audience feeds, keys/identifiers, and source of truth alignment; document integration contracts. Serve as an SME on the team as we implement Data Cloud for Marketing, and Marketing Cloud Advanced Enforce deliverability, privacy, and consent standards (e.g., CAN SPAM, GDPR, CCPA, Quebec Bill 96); maintain preference centers and audit trails. Support Marketing communications related apps as admin and strategist: Cvent Surveys, Litmus, Tableau, Sense, Data Cloud. Ways of Working Operate within Agile/SAFe ceremonies; collaborate across Marketing, IS, and Governance; keep artifacts current and accessible. Employment details Employment Type: Full time Work Arrangement: Hybrid (2 days/week on site expectations and cadence) Travel: minimal, Qualifications
Minimum Education and/or Experience: B.S. in Computer Science, Information Systems, Marketing or other related field or the equivalent combination of education and experience 6+ years of hands on SFMC experience delivering production journeys and automations (Email Studio, Mobile Studio, Journey Builder, Web Studio). Proficiency with data extensions, SQL queries, AMPscript; strong QA discipline and release management fundamentals. Demonstrated experience using Data Cloud with Marketing Cloud to improve segmentations and targeting BA toolkit: discovery, requirements writing, process mapping, stakeholder facilitation, UAT planning, and change management. Analytics fluency: KPI definition, experimentation, and storytelling with data; ability to translate insights into action. Excellent communication and collaboration skills; comfort engaging both technical and non technical audiences. Skills and Abilities: Must have 6+ years hands on SFMC experience delivering production journeys and automations (Email Studio, Mobile Studio, Journey Builder, Web Studio). Proficiency with data extensions, SQL queries, AMPscript; strong QA discipline and release management fundamentals. BA toolkit: discovery, requirements writing, process mapping, stakeholder facilitation, UAT planning, and change management. Analytics fluency: KPI definition, experimentation, and storytelling with data; ability to translate insights into action. Excellent communication and collaboration skills; comfort engaging both technical and non technical audiences. Nice to have Marketing Cloud Certification SSJS, REST/SDK experience; familiarity with Einstein features or Marketing Cloud Personalization. CI/CD and version control practices; experience integrating SFMC with CRM/CDP and data pipelines. Exposure to SAFe Agile and work management tools (e.g., ADO/Jira). Core Competencies: Build relationships Develop people Lead change Inspire Others Think critically Communicate clearly Create Accountability Benefits Overview:
Benefits are subject to change and may be subject to specific elections, plan, or program terms.
This role is eligible for the following: Medical, dental & vision Hospital plans 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents) Company paid Short and long-term disability Health & Dependent Care Spending Accounts (HSA & DCFSA) Transportation benefits Employee Assistance Program Tuition Assistance Time Off/Leave (PTO, Allegis Group Paid Family Leave, Parental Leave) Salary Range:
$91,800.00 - $137,600.00 This position is bonus eligible Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors . The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modifi
cation or adjustment of the job application process or interviewing process due to a disability, please email Lauren Lara at
llara@
or call 410-579-3526 for other accommodation options.
Sprachkenntnisse
- English
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