Assistant General Manager

Altitude Athletic Training is seeking an exceptional Assistant General Manager & Operations Lead to oversee and elevate our front-of-house experience, drive sales performance, and manage the day-to-day operations of our high-performance facility with a view towards growth.

About the Role:

You’ll be at the heart of everything we do — overseeing our front desk team, driving sales and memberships, and ensuring the facility runs like a well-oiled and efficient machine.

We’re looking for someone who’s as comfortable with a CRM as they are with coaching up a team, handling a customer inquiry, or solving a problem on the fly. You’ll work closely with our coaching staff, marketing, front of house and leadership teams to make sure the member experience is seamless.

Responsibilities:

• Oversee overall facility operations and uphold high performance and customer service standards
• Lead front-of-house excellence, delivering a premium member experience
• Own membership sales, retention, and revenue growth strategy
• Lead team scheduling, performance standards, and culture development
• Optimize systems including CRM, scheduling, billing, and reporting
• Track key performance metrics and drive operational improvements
• Support strategic partnerships and business development initiatives

You’ll Thrive Here If You:

• Are proactive, organized, and love leading from the front
• Have experience in fitness, wellness, hospitality or related industries. Particularly experience managing a boutique gym, wellness centre or training facility
• Can juggle multiple responsibilities without dropping the ball
• Know how to drive memberships and build strong community relationships
• Are people-focused, detail-oriented and thrive in a fast-paced, client-driven environment
• Are tech-comfortable (familiar with CRM systems, POS, scheduling software, etc.)
• Have impeccable communication skills (written and verbal)
• Understand sales as service — you’re comfortable asking for the sale, overcoming objections respectfully, tracking KPIs, and consistently driving revenue while maintaining integrity
• Hardworking, high integrity and drive for growth

Bonus Points:

• Familiarity with fitness/wellness marketing and lead generation
• Passion for adventure, athletics, or the outdoors