Lifecycle Marketing Manager (Email & Retention)

About Four Leaf Rover

Four Leaf Rover is a science-forward pet wellness brand focused on improving dogs’ health through clean, functional supplements. Our products are designed to work as systems and are used daily or over time; which means education, trust and retention matter more than one time conversions.

Email is a core revenue channel for us, not a support channel. We’re hiring an in-house Lifecycle Marketing Manager to own it fully.

The Role

As our Lifecycle Marketing Manager, you will own the strategy, execution and performance of all email marketing at Four Leaf Rover retail and wholesale, with a heavy emphasis on:

• triggered and behavior based flows
• post purchase education
• autoship adoption and retention
• deliverability and list health

This role is for someone who understands that a great lifecycle email feels helpful, timely and earned — not promotional or spammy.

What You’ll Own

Lifecycle & Triggered Email (Primary Responsibility)

You will design, build, optimize and own all core flows, including:

• Welcome and early education
• Abandoned cart, checkout and browse abandon
• Post-purchase education by product and use case
• Replenishment and usage reminders
• Autoship conversion and autoship retention flows
• Win back and churn prevention

You’ll think deeply about when an email should be sent, why it should be sent, and what the customer needs to understand next.

Autoship Performance & Retention

You will:

• Use email to drive autoship adoption at the right moment
• Improve autoship retention through education, expectation setting and product usage guidance
• Reduce churn by addressing confusion, misuse or lack of perceived results
• Partner with operations and customer support to understand real churn drivers

Autoship success is a core KPI for this role.

Deliverability & List Health

You will be responsible for maintaining strong inbox placement and sender reputation, including:

• List hygiene and suppression strategy
• Engagement based sending logic
• Monitoring spam complaints, bounces and ISP performance
• Ensuring emails are structured to prioritize deliverability over design gimmicks

This role requires someone who understands that email only works if it reaches the inbox.

Klaviyo Ownership

You will fully own Klaviyo, including:

• Flow architecture and maintenance
• SMS performance and logic
• Dynamic content and personalization logic
• Smart use of segmentation
• Template governance and consistency
• Testing and iteration of subject lines, timing and sequencing

Measurement & Accountability

You will track and improve:

• Flow revenue contribution
• Autoship conversion rate
• Autoship retention and churn
• Reorder rate and time to second purchase
• Click, RPR, unsubscribe and spam complaint rates

You’ll be expected to tie email activity to real business outcomes, not just email metrics.

What This Role Is Not

• Not a “campaign sender” role
• Not a copywriter position
• Not an agency coordination role
• Not focused on flashy design or heavy promotions

This is a systems and ownership role.

Who We’re Looking For

Experience

• 5+ years in DTC lifecycle or retention marketing
• Deep hands-on experience with Klaviyo
• Direct experience owning triggered flows and post purchase journeys
• Experience working with subscription or autoship models strongly preferred
• Experience in supplements, pet, wellness or other education-heavy products a plus

You Are

• Analytical and detail oriented
• Comfortable owning outcomes, not just tasks
• Curious enough to learn our products deeply
• Willing to say “no” to emails that shouldn’t be sent
• Focused on long term customer value, not short term spikes

Tools & Environment

• Klaviyo (primary)
• Shopify
• Skio or other autoship platform
• Analytics and reporting dashboards
• Close collaboration with leadership, CX and ops

Compensation

• Competitive salary based on experience
• Performance incentives tied to retention and autoship outcomes
• Full-time, remote role