Senior Marketing Analyst

Welcome to PureGym! We are proud to be the No.1 gym operator in the UK and the 4th largest worldwide, with over 700 gyms and more than 2 million members across the UK, Europe, and the US. At PureGym, we believe that Everybody is Welcome . Our commitment to diversity ensures that everyone feels free to be themselves in our workplace. We are honored to be recognized as a Top Institute Employer, reflecting our dedication to excellence in employee experience and workplace culture.

Contractor Status: Inside IR35
Location: Leeds (2 days in the office), fully remote options available
Type: Full Time, 4 weeks minimum, rolling contract afterwards
Application: We encourage you to apply as soon as possible, as we cannot accommodate long notice periods.

We are on the lookout for a talented Senior Marketing Analyst to join our dynamic Performance Marketing team. In this role, you will spearhead a project focused on marketing analytics for the PureGym Group across the UK, Denmark, Switzerland, and the US. Collaborating closely with channel marketing and commercial finance teams, you will track and analyze the effectiveness of all marketing activities—both digital and ATL—to guide our investment strategies for maximizing new member acquisition.

• Conducting a thorough evaluation of all marketing activities from December 2025 to February 2026 across our UK, Danish, US, and Swiss markets, covering both brand and performance media.
• Collaborating with channel owners and third-party media agencies to assess year-on-year changes in activity and their impacts.
• Creating comprehensive reports to communicate performance insights to stakeholders, including the wider marketing team, commercial colleagues, and country MDs.
• Providing clear recommendations for improvements to our forward media strategy based on your analysis.

We are looking for someone who:

• Has experience in a similar role or has previously activated and managed marketing campaigns.
• Possesses excellent numerical and analytical skills, with the ability to interpret data to inform digital strategy.
• Is proficient in Google Analytics and other analytical tools.
• Is highly confident in preparing reports in Excel and has experience with data visualization software such as PowerBI, Looker Studio, or Tableau.
• Has a solid understanding of digital channels, including PPC, SEO, programmatic display, and paid social, and is familiar with platforms like Google Search Ads 360 and Meta Business Manager.
• Takes ownership of performance and is committed to meeting all targets.

At PureGym, we are proud to be an equal opportunities employer. Our mantra, ‘Everybody Welcome’ , reflects our commitment to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and are dedicated to ensuring that our team reflects the diversity of the nation and our millions of gym members.

Join us on our mission to bring high-quality, affordable fitness to everyone, everywhere!