Manager Sales Analytics

Norwegian Cruise Line

United States

United States

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Über

JOB SUMMARY Responsible for managing the processes and people responsible for accurate data collection, processing, modeling and analysis. Responsible for providing benchmarking and comparing agencies against peer set; provide recommendations and strategies based on findings. Work closely with BI and Marketing Analytics to maintain decisive reporting to measure key metrics of sales performance. DUTIES & RESPONSIBILITIES Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities. Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions. Design and build technical processes to address business issues. Oversee the design and delivery of reports and insights that analyze business functions and key operations and performance metrics. Ensure accuracy of data and deliverables of reporting employees with comprehensive policies and processes. Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverables. Examine, interpret and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing and product teams. Oversee the data/report requests process: tracking requests submitted, prioritization, approval, etc. Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements. Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs. Organize and drive successful completion of data insight initiatives through effective management of analyst and data employees and effective collaboration with stakeholders. Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company. Develop, implement, and manage reports to analyze channel performance, market performance, booking volume, yield etc. relative to global plans and forecasts. Make recommendations for tactical sales initiatives and promotions based on product needs and channel results. Develop and maintain routine cost of sale analysis inclusive of all direct expenses associated with each NA channel and travel agency segmentation. Analyze effectiveness of travel agency programs including Incremental Marketing Commitment, Management Fee, Marketing Fee and Incentive Sales programs. Enhance and develop return on investment analysis and provide recommendation to Sales Leadership for programs to drive demand in the most profitable manner. Perform special projects and provide analytical support to internal customers ranging from Corporate Finance, Revenue Management and Operations. Must rely on extensive experience to coordinate and reconcile various financial reporting systems to properly measure and evaluate corporate performance. Perform various ad hoc analysis to provide internal/external customers' analytical support. Perform other job-related functions as assigned. QUALIFICATIONS DEGREE TYPE:
Bachelor's Degree FIELD(S) OF STUDY:
Finance, Accounting or related field of study; or any equivalent combination of relevant background and wok experience; MBA preferred. EXPERIENCE 5 years' experience involving consulting, strategy, business analytics, business planning and forecasting, optimization modeling, data analytics/reporting. COMPETENCIES/SKILLS Must understand advanced analytical modeling and/or accounting practices and techniques, including knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources. Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units. Experience working with and creating databases and dashboards using all relevant data to inform decisions. Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes. Excellent problem solving, quantitative and analytical abilities. Excellent analysis and reporting capabilities, and extensive knowledge of market and regional trends and behaviors, as well as lead management. Strong ability to plan and manage numerous processes, people and projects simultaneously. Excellent communication, collaboration and delegation skills. Strong decision-making skills to handle varying and complex situations and business judgment with the ability to efficiently analyze and mange channel profitability. Ability to manage multiple priorities and deadlines under pressure. Excellent working knowledge of database management software and advanced Excel with ability to write macros. Knowledge of travel/cruise industry and reservation/revenue management systems preferred. Advanced experience with Excel required, Essbase and Hyperion preferred.

United States

Sprachkenntnisse

English

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