Brand Manager - Coffee

POSITION SNAPSHOT

Minimum 5+ years of experience in full-loop Brand Management and Marketing, especially in MNC FMCG

A DAY IN THE LIFE…

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.

• Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.

• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.

• Contributes to development and executes strong, functionally aligned brand.

• Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.

• Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.

• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

ARE YOU A FIT?

• Bachelor’s degree in Marketing, Business Administration or related field.

• Minimum 5 years of experience in Brand Management from FMCG (MNC)

• Strong in people & project management.

• Experienced in business planning, monitoring, analysis, and strategizing.

• Leadership & coaching principles.

• Computer Literacy.

• Good command in English & Thai.