Designer

ROLE: DESIGNER  
TEAM: CREATIVE, SALT XC  
LOCATION: TORONTO (HYBRID)  

COMPANY OVERVIEW  

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. 

Our mission is to "Earn The World's Attention" and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients' audiences. We've structured our agency to do what's right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering  meaningful, effective results. 

We're committed to living up to the values in our name. "Salt of The Earth" means we value collaborative, humble, hard-working people here. We're looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what's right for our clients.   

ROLE OVERVIEW 

As a Designer at SALT XC, you are a visual thinker and problem solver who translates ideas into design systems that connect brands and audiences. You'll contribute to projects ranging from social and digital campaigns to brand identity, packaging, and experiential design — crafting visuals that inspire and perform. 

You are hands-on, collaborative, and solutions-driven, balancing creative flair with technical precision. You'll work within a multidisciplinary creative team to bring conceptual ideas to life with clarity, craft, and impact. 

The ideal candidate has a strong foundation in brand and digital design, thrives in fast-paced creative environments, and consistently delivers work that raises the visual standard. 

CORE RESPONSIBILITIES 

Brand-Aware Design Systems & Execution 

• Translate brand strategy and guidelines into visually consistent, high-quality creative assets across digital, social, print, and experiential mediums. 
• Execute designs that express the brand's personality while adapting flexibly across formats, audiences, and campaign contexts. 
• Develop cohesive design systems that support scalability and consistency across internal and client teams. 
• Maintain organized working files, version control, and delivery accuracy for all assigned projects. 
• Collaborate with Art Directors and Creative Leads to ensure execution aligns with brand tone, messaging, and audience intent. 

Presentation & Stakeholder Communication 

• Build and refine presentation decks, concept boards, and visual narratives that clearly articulate creative intent. 
• Present work in internal and client meetings with confidence, providing clear rationale behind design choices. 
• Tailor communication to audience needs — adapting visuals and explanations for creative peers, strategists, and clients alike. 
• Collaborate with cross-functional teams (Accounts, Strategy, Production) to ensure design alignment with project goals and client expectations. 

Strategic Design Thinking 

• Translate briefs and strategy into creative design concepts that connect business objectives to audience needs. 
• Contribute to brainstorms and ideation sessions with original, insight-driven ideas that expand creative territories. 
• Apply strategic awareness to design decisions — ensuring every visual solution serves a purpose within the broader campaign or experience. 
• Partner with Copywriters, Strategists, and Art Directors to ensure integrated storytelling and creative cohesion. 

Visual Craft & Attention to Detail 

• Execute with precision and care across all aspects of visual design — including layout, typography, color, composition, and motion. 
• Maintain consistency and polish across all deliverables, ensuring outputs meet or exceed SALT's creative quality benchmarks. 
• Continuously refine design outputs based on feedback and emerging trends in digital, social, and experiential media. 
• Bring curiosity and experimentation to the craft — exploring new styles, tools, and technologies to elevate creative work. 

EXPERIENCE & SKILLS 

• 1–5 years of experience as a Graphic or Digital Designer within an agency or creative environment. 
• Diploma or degree in Graphic Design, Communication Design, or related field preferred. 
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects). 
• Strong understanding of design for digital and social platforms. 
• Solid grasp of typography, color, layout, and motion fundamentals. 
• Experience developing brand identity and campaign systems. 
• Excellent communication skills and comfort presenting work to peers and clients. 
• Ability to manage time effectively and deliver to deadlines with consistency and care. 

PERKS & BENEFITS THAT SET US APART  
We don't just talk about balance, growth, and culture, we build for it:  

• Work-Life Flexibility: Hybrid setup, up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibes.  
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.  
• Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.  
• Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.  
• Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.  
• Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.  

WHAT WE STAND FOR  

• Salt of the Earth: We lead with humility, honesty, and heart—always.  
• Do What's Right: No shortcuts. We choose integrity over ease, every time.  
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.  
• Make Things Better: We're solution-seekers, always pushing for smarter ways forward.  
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.  

The anticipated annual base salary range for this position is $60,000–$75,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of Salt's total rewards program. 

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.