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Demand Generation Specialist
TLNT Bridge Recruiting
- Toronto, Ontario, Canada
- Toronto, Ontario, Canada
Über
Reports to: Director of Marketing
Location: Toronto or Vancouver
Employment Type: Full-Time
Salary: $75,000 – $90,000
About the Role
Our client is hiring a high-impact Demand Generation Specialist to take ownership of full-funnel pipeline growth within a B2B technology environment.
This is a revenue-driving role that blends strategic demand generation leadership with hands-on performance marketing execution. The successful candidate will be accountable for qualified pipeline creation, improving conversion throughout the buyer journey, and tightly aligning with Sales to increase revenue velocity.
This is not a single-channel execution role. The mandate is to architect lifecycle programs, optimize paid acquisition performance, and continuously improve MQL-to-SQL conversion through disciplined, data-driven experimentation.
The ideal candidate understands how to connect paid media, marketing automation, CRM systems, and sales execution into a measurable pipeline growth engine.
Responsibilities
Pipeline Strategy & Demand Generation
Own end-to-end pipeline contribution, with direct accountability for SQL volume and quality
Partner with Marketing and Sales leadership to define ICP, refine MQL criteria, and align on SQL targets
Design and execute full-funnel programs that attract, nurture, and convert high-intent accounts
Improve MQL-to-SQL conversion through lead scoring optimization, segmentation, and sales alignment
Support Account-Based Marketing initiatives in collaboration with Sales
Performance Marketing & Paid Media
Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, YouTube, Meta, and emerging platforms
Develop structured testing frameworks across creative, targeting, messaging, and landing pages
Implement retargeting and high-intent capture strategies to shorten sales cycles
Improve cost per qualified lead while maintaining SQL quality
Tie paid performance directly to pipeline and revenue outcomes
Lifecycle Marketing & Automation
Own Salesforce Account Engagement (Pardot) strategy including segmentation, workflows, lead scoring, and nurture programs
Build personalized lifecycle journeys from awareness to sales-ready
Improve stage-by-stage funnel conversion through continuous experimentation
Ensure CRM integration integrity, accurate lead routing, and clean attribution
Customer Marketing & Revenue Expansion
Support retention, cross-sell, and win-back initiatives in partnership with Sales and Client Delivery
Develop re-engagement campaigns for dormant or churned accounts
Contribute to increasing customer lifetime value through targeted lifecycle marketing
Analytics, Attribution & Reporting
Own funnel performance reporting across GA4, Looker Studio, and Salesforce dashboards
Track core revenue metrics, including SQL conversion rate, pipeline contribution, revenue influence, CPL, CPA, and ROAS
Maintain tracking infrastructure, including GTM, UTMs, and conversion tracking
Deliver executive-level insights that guide budget allocation and strategic planning
Cross-Functional Collaboration
Partner closely with Sales and SDR teams to improve lead quality and feedback loops
Collaborate with Product, Content, and Events teams to align messaging with buyer intent
Present campaign performance, pipeline trends, and optimization strategy to senior leadership
Ensure marketing efforts remain tightly aligned to revenue objectives
Qualifications
4 to 6 years of experience in B2B SaaS or B2B technology demand generation
Demonstrated ownership of pipeline growth and SQL generation
Hands-on expertise with Salesforce Account Engagement (Pardot) and Salesforce CRM
Strong working knowledge of GA4, Looker Studio, and paid acquisition platforms
Proven ability to improve MQL-to-SQL conversion rates through structured lifecycle programs
Analytical mindset with the ability to translate data into actionable growth strategy
Confident communicator comfortable presenting to executive stakeholders
Preferred Skills
Experience working within revenue-aligned marketing organizations
Exposure to ABM platforms such as 6sense
Experience building attribution models and revenue dashboards
Familiarity with AI-driven marketing experimentation and automation
Strong project management skills in fast-paced B2B environments
Commitment to continuous learning and staying ahead of digital growth trends
Pay range and compensation package
Salary: $75,000 – $90,000
Sprachkenntnisse
- English
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