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At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
What You'll Be Doing
Direct Marketing Campaigns team is responsible for creating and delivering one-to-one direct marketing communications for CIBC clients that will lead CIBC to become the #1 bank in client experience. The Journey Developer is accountable for the end to end campaign delivery function including: leading discovery sessions, completing the solutions requirements document (SRD), conducting data assessments, developing the campaign through Marketing's platform tools (eg. Unica, SFMC) and conducting QA. Through the campaign delivery process, the Journey Developer is focused on operational excellence and ensuring relevance of communications to targeted client audiences. The Journey Developer will utilize multiple direct-to-client engagement channels to reach target audiences and leverage insights and previous campaign learnings to inform future campaign design and targeting requirements.
At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.
How You'll Succeed
Using Data to target clients (SalesForce Marketing Cloud, SalesForce Data Cloud, Adobe Journey Builder, Adobe Experience Platform, SQL, SAS, UNICA, Relational Database)
Leverage client information, behaviour, and product data to analyze and prepare pre-campaign analysis for the purpose of sizing and creating Direct Marketing campaigns
Manage and drive the technical design, development, execution, quality and ongoing management of new and ongoing campaigns for business partners
Define and document the technical design, technical requirements, development, and execution of campaigns
Establish a two-way working relationship with internal partners to solicit their input and feedback on campaign improvement opportunities
Ensure the direct marketing communications and campaigns are delivered through the appropriate channels to maximize campaign effectiveness and seamless delivery to clients
Leverage analytical partners including modeling team, analytics to improve and enhance contact programs and direct marketing campaigns
Drive requirements to enhance and develop internal and external communication channels
Relationship Management – You build and manage relationships with partners well and have strong influencing skills necessary to gain commitment and support through the discovery and requirements build process.
Communication – You are an effective communicator and are comfortable leading group discovery sessions with multiple stakeholders
Project management – You are focused on both leading a defined process to complete tasks and ensuring that the team is driving the right outcomes
Insights and Learnings – You are effective at understanding insights and leveraging them to inform business partner campaigns and plans. Provide strategic insights and recommendations back to business partners on future campaigns to foster a culture of continuous learning.
Who You Are
You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
You're goal oriented. You're motivated by accomplishing your goals and delivering your best to make a difference.
You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.
You love to learn. You're passionate about growing your knowledge. You have a strong sense of curiosity.
Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
Subject to plan and program terms and conditions
What You Need To Know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-
CIBC is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay, 32nd Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Analytical Thinking, Campaign Development, Communication, Customer Engagement, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Teamwork
Sprachkenntnisse
- English
Hinweis für Nutzer
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