Manager, Brand

Out-of-Scope

Permanent, Full Time

Location: 100% In-Office (In Regina)

Pay Range: $99,155 - $132,187

Closes: March 1, 2026

Manager, Brand & Community Investment

Responsible for the development and implementation of brand strategy, sponsorship programs, and strategic service supports that align with the corporate priorities of SGI, SGI CANADA and its regional operations. Leads initiatives that strengthen brand reputation and ensure the consistent delivery of brand experiences across all channels and touchpoints. Oversees EMC partnerships, sponsorships, and community investment programs that advance organizational priorities and social responsibility goals.

Supports the advancement of the Experience, Marketing and Communications (EMC) integrated service model by creating/enabling divisional strategies, developing operational tools and templates, and overseeing the facilitation of EMC projects through the Brand Business Consultant (BBC) team. Enables insight generation and performance reporting to inform decision-making, enhance reputation management and contribute to continuous improvement across EMC.

Note: This section is not intended to be an exhaustive list of duties and responsibilities – other duties and responsibilities may be assigned.

Brand Strategy, Development and Management

• Manages the development, planning, implementation, governance and integration of corporate brand strategy for all SGI companies.

• Develops, implements, manages and ensures adherence to SGI's brand standards that reflect brand architecture.

• Reviews visual and digital design guidelines, and corporate writing style guidelines for adherence to brand standards.

• Provides corporate guidance and rationale on brand-related collateral.

• Builds and maintains relationships and/or partnerships to enhance collaboration and to ensure success of brand initiatives and to ensure opportunities are leveraged.

• Develops internal workflows and processes to ensure projects, programs and materials adhere to corporate standards.

• Assesses, approves and prioritizes appropriate level requests for sales support and related promotional materials.

• Manages corporation trademarks. 

• Establishes departmental service standards for quality, timelines, budget and satisfaction are met.

• Monitors and provides analysis of competitors' brands to strengthen SGI's brand positioning.

• Identifies key problem areas impacting brand initiative effectiveness and recommends opportunities for improvement.

• Manages development and monitoring of metrics and reporting for brand.

• Initiates annual brand audit and brand health surveys ensuring thorough internal and external consultation.

• Collaborates with the Director to finalize and socialize brand strategy updates, including stakeholder engagement and senior leadership alignment.

Experience, Marketing and Communications (EMC) Strategic Support and Service Model Management

• Contributes to the development of EMC divisional strategies that align with corporate business goals, ensuring they can be operationalized by delivery teams through sub-strategies and tactical plans.

• Contributes to the planning and execution of research, environmental scans and partner engagement that inform EMC strategic priorities.

• Supports strategic planning cycles by surfacing portfolio-level insights, identifying gaps or opportunities and translating those into strategic recommendations.

• Oversees the collection, synthesis and analysis of EMC project metrics to support divisional performance reporting, strategy evolution and continuous improvement.

• Translates delivery and business feedback into actionable insights that shape EMC service offerings and strategic decision-making.

• Contributes to the design and improvement of EMC's integrated service model to enable brand and experience consistency across delivery teams.

• Actively supports the advancement of service model practices through cross-functional collaboration with EMC leadership and business partners.

• Applies a systems-thinking approach to identify areas of friction, duplication or inconsistency within delivery processes and provides input into solutions.

• Leads the development and iteration of tools, templates and process guides that enable consistent application of the EMC service model and promotes adoption through training and engagement.

• Provides strategic oversight and coaching to Brand Business Consultants (BBCs) in their role as EMC project leads, ensuring consistency in intake, briefing, coordination and reporting practices.

• Monitors the effectiveness of BBCs as facilitators of EMC work across tiers, surfacing capacity gaps, best practices and improvement opportunities.

• Champions the value of the EMC lead role across the division and identifies opportunities to grow capability in project leadership.

Donations, Sponsorships and Strategic EMC Partnerships

• Manages the development, execution and maintenance of a donations and sponsorships program in support of corporate strategy and objectives (e.g. brand awareness, sales, marketing, stakeholder relations, community investment).

• Stays current with and leverages opportunities for maximum positive impact for the organization.

• Manages the receipt, evaluation and prioritization of all donation and sponsorship requests submitted to the organization; ensures timely responses to appropriate parties.

• Ensures compliance with Donation and Sponsorship Policy; provides reporting to the Board of Directors as per policy.

• Leads the monitoring and evaluation of donation and sponsorship activities; ensures the effectiveness and efficient use of funds.

• Builds and maintains relationships and/or partnerships to enhance collaboration and to ensure success of initiatives.

• Participates in CIC/Crown and Provincial Sponsorship Committees to exchange insights, align on shared opportunities and apply industry best practices.

People Leadership

• Builds a high performing workforce by actively leading human resource activities.

• Ensures development of divisional succession plans.

• Builds a culture of leadership and accountability to effectively deliver on strategic and corporate strategies, ensuring integration with employee performance development and career development plans.

• Drives performance through team members and is committed to leadership development across the company, supporting employees and workforce readiness through mentoring, training and developmental opportunities.

Corporate Management

• Ensures programs and policies are in alignment with corporate, strategic and divisional strategies. 

• Manages risk in area of authority.

• Prepares, reviews, manages and/or approves departmental/divisional budgets.

• Prepares decision requests, decision and/or information items and/or SGI board items.

• Ensures that the Health, Safety and Emergency Management Policy is applied in area of responsibility, including development, implementation and managing of program components specific to departmental health and safety requirements. 

• Makes decisions for departmental operations that are efficient, effective and in alignment with strategic direction and priorities.

• Ensures department and program policies, procedures and guidelines are in compliance with applicable federal and provincial legislation and regulations; implements and evaluates changes to legislation and regulations in area of authority.

• Establishes and maintains an effective system of internal controls to support reliable financial reporting and compliance in accordance with applicable laws and regulations within the span of control and communicates the importance of internal controls to staff.

• Four-year degree from an accredited post-secondary education institution in a relevant field of study such as Business specializing in Marketing.

• Eight years' experience comprised of four years of leadership and four years relevant experience in marketing or corporate experience.

Knowledge, Skills and Abilities

• Knowledge of strategy development and execution.

• Knowledge of brand experience principles, processes, application and management techniques and how to apply them to the organization. 

• Knowledge of organizational units and how they interact to support the corporation's operations.

• Knowledge of marketing research and campaign evaluation methodology.

• Knowledge of brand principles.

• Knowledge of how financial information contributes to management understanding and decisions.

• Knowledge of project management and change management methodologies and techniques required to plan, manage and execute projects.

• Knowledge of sponsorship and community investment principles, processes and management techniques.

• Knowledge of the insurance industry.

• Skill in providing a customer-centric approach to brand and experience.

• Skill in developing proposals, presenting recommendations, and making decisions which have a direct impact.

• Ability to write and speak clearly, concisely, persuasively and targeted to the appropriate audience.

• Ability to effectively champion and drive out-side-in, data driven decision making with innovative thinking.

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