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Performance Creative Strategist
Blume
- Vancouver, British Columbia, Canada
- Vancouver, British Columbia, Canada
Über
At Blume, we're on a mission to lead and inspire an inclusive wellness world rooted in kindness. We believe in the magic of everyday wellness rituals and how small changes can bring huge impact.
Blume is a truly omnichannel brand, found everywhere from Amazon to local specialty retailers, Walmart shelves, and Costco pallets. We're small but mighty, with big ambitions and an agile, entrepreneurial team building a category-defining wellness brand across Canada and the U.S. Today, Blume is available in over 6,000 retailers and continues to scale rapidly across both digital and retail channels while building a best-in-class community that leads with heart.
About the Role
We're looking for a creator-first Ad Content Creator and Strategist who loves making content and understanding why it performs. This role is hands-on and collaborative—you'll design, film, edit, and appear in ads, while working closely with our Senior Digital Marketing Manager to research audiences, test creative angles, and iterate based on performance.
You don't need to be a media buyer, but you should be curious about data, trends, and what actually converts in e-commerce.
What You'll Do
Creative & Production
Create short-form video ads for use across platforms including: Meta, TikTok, Amazon, Instacart, YouTube Shorts
Film, edit, and produce UGC-style, native, and talking-head content
Edit videos primarily in CapCut (fast iterations and versioning)
Design static and light motion ad assets using Figma, Adobe, or similar
Comfortably appear on camera when needed (UGC-style, demos, hooks)
Write hooks, captions, and basic scripts for ads
Leverage AI-powered tools to efficiently generate, iterate, and optimize creative assets
Incorporate AI tools into the creative workflow to scale ad asset production and accelerate testing
Other e-commerce relating design tasks as needed
Strategy, Research & Performance
Partner closely with the Sr Paid Media Manager to align creative with campaign goals
Research audiences, cultural trends, competitors, and emerging creative formats to support our broader e-commerce goals
Develop and test creative angles, hooks, and messaging frameworks
Review ad performance regularly (CTR, thumb-stop rate, CPA, ROAS)
Use performance insights to iterate and improve creative over time
UGC & Creator Management
Help source and manage UGC creators and creative pipelines, acquiring content within budget and on tight timelines
Brief creators on concepts, hooks, and brand guidelines
Support creator whitelisting and usage for paid campaigns
Review creator content and suggest edits or improvements for performance
What You'll Own
Day-to-day creation and iteration of paid ad creatives
Creative testing and learnings in partnership with Paid Media Manager
UGC creator briefs, feedback, and creative direction
A growing library of high-performing ad formats and insights
What We're Looking For
4+ years experience in ad content creation, creative marketing, or social media
Strong short-form video editing skills (CapCut required)
Some graphic design skills with a solid eye for branding and layout
Comfortable filming yourself and others using a phone or simple setup
Thorough understanding of performance marketing and creative testing
Organized, collaborative, and eager to learn through iteration
Exposure to paid social or working with a media buyer
Experience managing or briefing UGC creators
Motion graphics or light animation skills
Experience with or an interest in learning AI tools
What We Offer
Salary (CAD $55,000–$75,000 base, depending on experience)
Annual performance based bonus
15 days of vacation + 2 personal days + 2 volunteer days
Comprehensive extended health & wellness benefits
RRSP matching and childcare benefit after one year
Participation in Employee Stock Option Plan
Remote-first environment with flexible hours
Sprachkenntnisse
- English
Hinweis für Nutzer
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