Über
Overvie
w
The CRM Data Analyst is an active member of the Publicis Data & Insights Team. The CRM Data Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis and/or or whatever the business require
s.
This role will focus on 2 accounts, where B2C & B2B analysis experience is needed within large organizations. This candidate will work together with CRM Strategy and Client Services, using data to inform decision-making in program strategi
es.
This candidate must ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The CRM Analyst will work proactively to prioritize their tasks based on the client's needs. In addition, it is important for the CRM Analyst to have attention to detail and to validate data that is questionable for accuracy and to help address "the why" to support any recommendations to clients, in collaboration with Strat
egy.
Responsibil
ities
Optimize the client's CRM business by providing strategic recommendations, based on the insights. You don't simply provide the numbers but tell a data-driven story and will be required to present to cl
ients.Be comfortable collaborating with and presenting to Senior clients across the organization. Being quick on your feet to answer any questions related to the data i
s key.Lead analytics projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis, as required by the client. Outputs could include regular reporting, scorecards, and dashboards (weekly, monthly, quarterly and ad-hoc requests) based on the needs of the c
lient.Create data models to meet client ad hoc req
uests.Create and/or maintain dashboards within Power BI or Ta
bleau.Drive industry leading insights and recommendation on email camp
aigns.
Qualifi
cations
CRM analytics, ideally within an agency
setting.Experience using insights to make recommendations to clients on how to optimize their b
usiness.In writing industry leading insights based on marketing campaign
results.Working with SFMC (being certified is a
bonus).Experience with SQL/ Python and structured d
atasets.Working with Data Visualization tools such as Power BI, or
Tableau.Advanced Excel &a
mp; PPT.Knowledge A/B or multivariate testing and analysis for CRM c
ampaigns
Additional in
formati
on
Salary
Transparency matters to us. The salary range for this position is CAD $60,000 - CAD $70,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current m
arket
data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recogniz
ed by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Hu
man Resources.
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot stammt von einer Partnerplattform von TieTalent. Klicken Sie auf „Jetzt Bewerben“, um Ihre Bewerbung direkt auf deren Website einzureichen.