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Build 3 Simple WordPress Landing Pages for Google Ads
IMPORTANT
This is NOT a design project.
No UI/UX design, no Figma, no branding, no visual concept work is required.
We are looking for a WordPress developer, not a designer.
1. Project Goal
Build three separate, simple and fast-loading landing pages in WordPress,
specifically for Google Ads traffic.
Main goal:
→ generate real leads (form submissions / calls)
These landing pages:
are NOT for SEO
do NOT replace the existing website
are NOT full service presentations
The current website remains unchanged and is used for:
general company information
SEO
trust check after contact is submitted
2. Core Concept (very important)
Google Ads traffic must NOT go to the homepage.
Each campaign must lead to a specific landing page based on user intent.
One landing page = one client type + one decision logic.
3. General Requirements (for all 3 landing pages)
WordPress environment (existing website)
Separate URL for each landing page
No main navigation / menu
No heavy scripts, animations, sliders, or videos
Fast loading speed
Mobile-first
One main CTA action per page
Simple, clean, functional layout
4. Landing Page #1 — Water Wells / Drilling
Target audience:
Private individuals
Small businesses
User mindset:
price
speed
simplicity
"need it now"
Example URL:
/water-well-drilling
Content structure:
Above the fold:
Clear headline (water well / drilling service)
Short value proposition (price logic, timing, full process)
ONE main CTA button
CTA button:
Text will be provided/adjusted by client (e.g. "Get a price")
Button scrolls to form
Additional sticky CTA button visible while scrolling
Contact form (simple):
Name
Phone
Location
(optional) Service type
Trust block:
Number of completed projects
Years of experience
2–3 factual trust points
5. Landing Page #2 — Environmental Permits (B2B)
Target audience:
Companies
Manufacturing, infrastructure, logistics, etc.
User mindset:
regulatory compliance
responsibility
deadlines
risk reduction
Example URL:
/environmental-permits
Content structure:
Above the fold:
Clear headline (permits / EIA / IVN)
Clear business benefit
ONE main CTA button
Contact form:
Company name
Contact person
Phone / email
Service type
Trust block:
Number of issued permits
Experience with companies
Short factual points
6. Landing Page #3 — Geological Services (B2B)
Target audience:
Construction companies
Developers
Infrastructure / quarries
User mindset:
technical competence
experience
project safety
Example URL:
/geological-survey
Content structure:
Above the fold:
Clear headline (geological investigation)
Focus on project safety
ONE main CTA button
Contact form:
Company name
Contact person
Project location
Project type
Trust block:
Completed projects
Years of experience
Industry-related facts
7. What NOT to do (for all landing pages)
No multiple competing CTA buttons
No full service lists
No main navigation menu
No heavy images or videos
No long "About us" sections
No SEO-oriented content
8. Expected Result
The result should be:
3 separate landing pages
each with one clear CTA
optimized for Google Ads traffic
reusable structure for future services
Additional Notes
This is a conversion-focused technical task
Visual perfection is NOT required
Speed, clarity and simplicity are the priority
Please provide fixed price estimates:
for the first landing page
and for additional landing pages using the same structure
Current website (for context only):
Please note:
The existing website is provided for reference only.
We are NOT planning a redesign or visual changes.
The task is to build separate, simple landing pages within the same WordPress environment.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: WordPress, Google Ads, Google Analytics, Landing Page, HTML, CSS
Sprachkenntnisse
- English
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