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Über
Mission: my styling business helps women reconnect with themselves through intentional, approachable style, providing a welcoming environment and thoughtful guidance that builds confidence, clarity, and ease in getting dressed every day.
I am looking for a visual brand designer that can intuitively capture the felt experience of my brand and translate it into strategic visuals that communicate credibility, trust, confidence, and personality through thoughtful design decisions.
I'm Looking For a designer who:
Understands personal brands and service based businesses, not just logos
Thinks strategically about how branding supports trust, authority, and connection
Has experience designing for service-based businesses, especially in lifestyle, fashion, wellness, or coaching spaces
Is collaborative, intuitive, and open to feedback
Can backup aesthetically pleasing branding with research behind color theory, font pairings, ect
Scope of Work (Brand Kit)
Deliverables include:
-Primary + secondary logo(s), or an update to my current logo
-Color palette
-Color Palette Pairings
-Typography
Typography pairings
Brand usage/ logo usage guidelines
Deliverables might include OR could add on later:
-Brand marks / submarks
-brand pattern or texture
-Social media posts/ stories templates that can be edited on canva (Instagram, Tiktok, and Pinterest)
-Iconography
Stationary including business cards and thank you cards ect
Bonus if you:
-Can show me specific fashion business and consultant business brand kit examples from your portfolio/ most similar to my business visual direction that I want to achieve
-Understand Instagram + digital product aesthetics (etsy PDFs)
Can design with future scalability in mind (courses, guides, digital products, partnerships, and website design)
Brand Vibe & Overall Direction- Think:
Elevated, clean, feminine, elegant
Empowered confidence,
Authenticity
Safe environment (empathetic approach), supportive, and trustworthy
Affordable, approachable luxury, sophisticated
Educational and authoritative
Not corporate, not influencer based
Luxury that's approachable
Style that feels like a deep exhale: calm, clear, grounded, empowered confidence that equals effortless style
I'd ideally want to infuse an element or two of my personality/ personal style so its relatable: approachable, bubbly, playful, quirky, authentic, feminine, retro
This is a project-based role with strong potential for:
Ongoing design work
Future digital product launches
Website Design
Long-term creative partnership
I value:
Clear communication
highly organized
highly responsive
detail oriented
collaborative focus
Mutual respect
Designers who are passionate and care about the why, not just the visuals
Designer that can explain the color theory and WHY behind the visuals
A designer who can translate the felt experience into my visual branding seamlessly
Intermediate to expert level experience
How to Apply
Please send:
Your portfolio of relevant examples in fashion, beauty, lifestyle, personal brands, and service based businesses and a brief explanation of the felt experience the brand gives off (especially brand kits)
A brief note on why this project excites you and why you align well plus any background in fashion, beauty, and your specific niche of brand kits.
Give me a brief timeline estimate for delivery on scope of work, and if you are the only person I will be in contact with or if you are a part of a team.
If you're someone who loves creating brands that feel as good as they look, I'd love to connect and chat
Contract duration of less than 1 month.
Mandatory skills: Packaging Design, Brochure, Print Design, Brand Identity & Guidelines, Adobe Illustrator, Business Card, Brand Identity Design, Logo Design, Web Design, Graphic Design, Brand Identity, Brand Guidelines, Branding, Print Marketing Materials
Sprachkenntnisse
- English
Hinweis für Nutzer
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