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Über
We are a SaaS company looking for an App Store Strategist to optimize our Shopify and WooCommerce listings.
We understand how marketplace algorithms work: Conversion Rate is king. We know the algorithm rewards apps that successfully convert visitors into installs. Therefore, we aren't just looking for someone to "stuff keywords" into a description. We need a true Conversion & Relevance Strategist who understands the B2B SaaS buyer journey, visual persuasion, and organic growth loops.
Your Core Focus (The 3 Pillars):
Visibility (Search Intent): Conduct keyword research focused on buyer intent and urgency, not just search volume. Map these correctly across Shopify and Woo ecosystems.
Persuasion (Copy & Visuals): Rewrite our listing to hook users in the first 5 seconds. You will write conversion-focused copy and storyboard our screenshots to act as "mini-billboards" that communicate our core value proposition instantly.
Trust (Review Engine): Design a behavioral "White Hat" review acquisition strategy. Map out the exact moments (triggers) in the user journey where we should ask for a review to build social proof automatically.
Deliverables (First 2-3 Weeks):
Full Copy Deck: Optimized listing copy for Shopify + Woo (Title, Subtitle, Benefits, Long Description).
Keyword Mapping Doc: Primary and secondary keywords categorized by user intent.
Visual Storyboard: 6-8 frames/wireframes for our design team detailing exactly what copy and visual elements each screenshot needs.
Review Engine Blueprint: An automated review request sequence (triggers, timing, and email/in-app copy).
Tracking Basics: Guidance on tracking visits → installs → activation.
Requirements:
Proven experience in CRO and ASO for B2B/E-commerce apps (Shopify/Woo specific).
Strong copywriting skills focused on conversion.
Deep understanding of how marketplace algorithms prioritize conversion rates over keyword density.
To Apply:
Start your proposal with "CONVERSION FIRST" and include:
One specific example of a listing you optimized (include the link and tell us what the primary conversion blocker was before you fixed it).
Your rate/structure for the deliverables listed above.
Please answer this briefly: What do you believe is more important for ranking higher in the Shopify App Store: increasing keyword density in the long description, or improving the visit-to-install conversion rate? Why?
Contract duration of 1 to 3 months. with 30 hours per week.
Languages: Spanish.
Mandatory skills: Shopify Apps, App Store Optimization, Growth Marketing, Conversion Rate Optimization, woocomerce, Shopify
Sprachkenntnisse
- English
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