Marketing Attribution

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Canada

Canada

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We are a marketing agency working with home service businesses (water filtration niche). We are looking for a specialist to implement closed-loop marketing attribution and build a unified KPI dashboard that ties marketing channels directly to closed revenue.
Scope includes:
UTM structure implementation across paid and organic channels
Google Analytics (GA4) and Google Tag Manager configuration
Call tracking integration
CRM revenue mapping (HouseCall Pro + GoHighLevel)
Offline conversion tracking setup
Creation of a unified ROI dashboard (Looker Studio or similar)
Goal:
By end of implementation, we must be able to see:
Leads by source
Booked jobs by source
Revenue by source
Cost per lead
Cost per booked job
ROAS
Initial engagement expected 10–20 hours for setup, then reduced ongoing maintenance.
Please include examples of similar closed-loop reporting projects you've completed.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Google Analytics, Google Tag Manager, Marketing Analytics, Marketing Automation Audit

Canada

Sprachkenntnisse

English

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