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Über
We are Care Plan Inc., a premier private-duty home care agency in Southeast Michigan. We are launching a high-margin service line, "The Homecoming Program" ($45/hr concierge transitional care), and we need a high-level strategist to optimize our digital ecosystem for Client Acquisition only.
CRITICAL CONSTRAINT: This engine is solely for generating high-net-worth client leads ("Robert" and "Margaret"). Our recruitment is handled through separate channels. Your mission is to implement "Negative SEO" strategies for job seekers and ensure that 100% of the traffic and leads generated are potential clients or professional referrers.
The Tech Stack You'll Command:
Google Business Profile (GBP): Your primary tool for Map Pack domination in Bloomfield Hills, Birmingham, and Grosse Pointe.
WordPress: Optimizing local landing pages, technical SEO, and conversion elements.
HubSpot: Full integration for lead tracking, attribution, and automated nurturing.
ZoomInfo: Leveraging intent data to identify and target professional referrers (Trust Attorneys, Wealth Managers, Concierge Doctors).
Key Deliverables:
Map Pack Domination: Technical and semantic optimization for Care Plan Inc. and the Homecoming Program.
"Client-Only" Filtering: Implement strategies (copywriting, negative keywords, and form logic) to discourage caregiver applicants and prioritize affluent families.
WordPress/SEO Alignment: Ensure the website's local landing pages mirror the GBP for "Trust Signals" and are optimized for conversion.
HubSpot Revenue Tracking: Connect GBP and WordPress leads to HubSpot to provide a clear "Search-to-Service Agreement" ROI report.
ZoomInfo Referrer Strategy: Use ZoomInfo to identify local "gatekeepers" and incorporate them into our local SEO and professional review strategy.
Target Personas:
"Margaret" (The Executive Daughter): Needs a reliable, clinical-level partner to manage her parents' care.
"Robert" (The Independent Patriarch): Needs a discreet, peer-level concierge to maintain his autonomy.
Qualifying Questions for the Applicant:
"How do you specifically use Google Business Profile and WordPress to filter out job seekers while attracting high-net-worth clients?"
"Describe how you would integrate ZoomInfo data into a local SEO strategy for a home care agency."
"How will you set up HubSpot to track the specific ROI of our Google Business Profile traffic?"
"We are targeting the most affluent zip codes in Michigan. How does your copywriting style change for a $45/hr service vs. a standard retail service?"
Contract duration of 3 to 6 months. with 30 hours per week.
Mandatory skills: Local SEO, HubSpot, Conversion Rate Optimization (CRO), Search Intent Mapping, Google Business Profile, Semantic Secondary Keywords, ZoomInfo Technologies Inc., SEO Keyword Research, Search Engine Optimization, Landing Page, Google Ads, Google Analytics, Organic Traffic Growth, Google My Business
Sprachkenntnisse
- English
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