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We are looking for an experienced PR consultant to help us secure press coverage and thought leadership placements in highly specific IT publications (CIO, enterprise IT operations, MSP/channel).
This is not general startup PR. We need someone who understands enterprise IT audiences and can engage the right journalists with credible, technical angles.
Scope of Work: Your objective is to design and execute a focused PR strategy targeting publications such as:
-
- Computerworld
- InfoWorld
- Network World
- Computer Weekly
- TechTarget (SearchCIO, SearchITOperations, etc.)
- CRN / Channel Futures
- Dark Reading
- VentureBeat (Enterprise)
- Selected Nordic / European IT outlets
- etc
Responsibilities include:
- Develop a PR positioning strategy aligned with enterprise IT decision-makers
- Identify and validate relevant journalists/editors within targeted outlets
- Craft compelling media angles (e.g., endpoint lifecycle optimisation, AI tool sprawl governance, hardware cost inflation impact, Secure Boot certificate transition 2026)
- Pitch journalists directly and manage follow-ups
- Secure interviews, contributed articles, expert commentary placements, or data-driven coverage
- Advise on messaging and media readiness
- Report on outreach activity and results
Requirements:
- Proven experience placing B2B SaaS or enterprise IT companies in recognized IT publications
Demonstrable relationships with journalists covering: CIO / IT leadership, Enterprise IT operations. MSP / channel. Cybersecurity
- Strong understanding of enterprise IT topics (endpoint management, security, compliance, AI governance, IT operations)
- Ability to translate technical topics into media-relevant narratives
- Clear, structured communication and professional execution
Mandatory in Your Proposal, Please include:
- Examples of press coverage you have secured in enterprise IT publications (links required)
- Brief explanation of your role in securing those placements
- Relevant journalist relationships you currently maintain (no need to disclose confidential details, but outline category and level of access)
- Your pricing model (project-based or monthly retainer)
Success Criteria
- Secured coverage in at least 2–3 Tier 1 IT publications within the first phase
- Established ongoing journalist relationships
- Created repeatable media positioning in our core topic areas
Engagement Details
- Initial 3-month engagement
- Potential for long-term collaboration
- Flexible hours, remote
- Budget aligned with experience and demonstrated results
We are looking for a specialist, not a generalist. If you have strong experience placing enterprise IT stories and can show real examples, we want to speak with you.
Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills: Public Relations, Media Relations, Press Distribution, Press Release
Sprachkenntnisse
- English
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