Über
About the Role:
As a Landing Page Developer, you will be responsible for designing and developing landing pages that are focused on conversion optimization, aesthetics, and user experience. You will work closely with the design and marketing teams to ensure that every landing page is aligned with our marketing goals and tailored to our audience.
Key Responsibilities:
Design and Development: Build responsive, well-structured, and visually appealing landing pages that are optimized for conversion.
Conversion Rate Optimization (CRO): Use industry best practices to design landing pages that maximize conversions, including A/B testing, call-to-action buttons, and strategic placement of content.
Landing Page Optimization: Ensure that the landing pages are fully optimized for performance, load speed, and search engine optimization (SEO).
Collaboration: Work closely with marketing and design teams to ensure alignment with campaign objectives and brand guidelines.
Integrations: Integrate forms, lead capture tools, and other third-party services (e.g., email marketing, CRM) into landing pages.
Testing and Analytics: Conduct testing, track performance metrics, and continuously improve the landing page based on user data and feedback.
Maintenance: Regularly update and maintain existing landing pages to ensure that they remain fresh, relevant, and effective.
Required Skills & Qualifications:
Proven Experience: A solid track record in designing and developing landing pages for both desktop and mobile platforms.
Strong Knowledge of Web Technologies: Proficiency in HTML, CSS, JavaScript, and experience with landing page builders (e.g., Elementor, Unbounce, Leadpages).
Conversion-Focused Design: Experience in creating landing pages optimized for conversions, with an understanding of A/B testing, user behavior, and CRO techniques.
Responsive Design Skills: Ability to create landing pages that are fully responsive and perform well across all devices and screen sizes.
SEO Knowledge: Understanding of SEO best practices for landing pages, ensuring they are search engine friendly.
Analytical Skills: Experience with Google Analytics, heatmaps, and other performance-tracking tools to analyze landing page effectiveness.
Attention to Detail: Ability to create visually appealing and clean landing pages that reflect brand identity.
Strong Communication Skills: Ability to clearly communicate ideas and collaborate effectively with team members and stakeholders.
Preferred Skills (Nice to Have):
Experience with A/B Testing: Ability to set up and run A/B tests to continuously optimize landing page performance.
Familiarity with CMS: Knowledge of WordPress, HubSpot, or other content management systems.
UI/UX Design Skills: Understanding of user experience (UX) and user interface (UI) design principles, with the ability to create aesthetically pleasing layouts.
Marketing Knowledge: Basic understanding of digital marketing strategies and how landing pages fit into the overall marketing funnel.
Why Join Us?
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: WordPress, Landing Page, Web Development, Web Design, HTML
Sprachkenntnisse
- English
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