Equipment Sales Representative

Founded in 1960, Liftow is North America's largest Toyota forklift dealership. As Toyota is the world's leading forklift brand, our mission at Liftow is to provide exceptional material handling equipment, products, training, and customer service to our clients. With a deep commitment to our core values, Liftow proudly operates full-service branches across Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.

Liftow Offers

• Competitive salary
• 3 weeks' vacation
• Car allowance and gas card provided
• Employer paid benefits such as: medical insurance, dental, vision, life insurance and more. You only pay for Disability plans.
• Paid Sick Days
• RRSP Match
• Advancement opportunities
• Extensive hands-on Training program

Position Summary

The Equipment Sales Representative is responsible for selling new and used equipment to existing customers within a defined territory. The Equipment Sales Representative sells material handling equipment and other products, or services as defined by the current commission package.

Specific Accountabilities

• Achieves sales targets as determined by company
• Contacts current customers to sell new Toyota brand Class 1, 2, 3, 4 & 5 material handling equipment
• Solicits new business within territory
• Performs a customer service function including initiating and follow-up with customers to resolve problems as it relates to invoicing, products or services
• Prepares and presents quotes and recommends products or services based on customer business needs
• Prepare and submit call reports and monthly sales reports – as required
• Creates and maintains sales activity on a regular basis in CRM
• Maintains proper visibility/coverage within defined territory and reporting on such as required (i.e. lost order reporting)

Qualifications
Education & Work Experience
College degree or equivalent experience and/or 3-5 year's experience in an industrial sales position. Prior experience in the material handling industry or capital equipment sales would be an asset.

Competencies and Skills

• Proven ability to sell
• Excellent interpersonal and communication skills written and verbal (French & English)
• Well developed negotiation skills
• Ability to effectively establish rapport, present information and respond to questions
• Ability to solve practical problems and deal with a variety of variables
• Ability to write business correspondence
• Proficiency in Microsoft Word, Excel and Power Point
• Ability to be organized with respect to on-going calls/discussion for follow-up and record keeping
• Ability to provide creative solutions to unique customer/MasonLift requirements
• Ability to initiate and maintain territorial activity via various methods of contact i.e. phone, email, fax, mailer with short and long-term growth targets
• Ability to communicate effectively with all levels of management and customer personnel (president to operator)

Working Conditions
This position requires the ability to travel to customer sites on a daily basis; a valid driver's license is required.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties and responsibilities of this position.

While performing the duties of this position, the employee is regularly required to sit, stand, walk, talk and hear. The employee is required to have a valid driver's license and reliable transportation to make sales calls.

AI Use in Our Hiring Process:

As part of our recruitment process, we may use artificial intelligence (AI) tools to help review applications or support parts of the screening process. Under Ontario's Employment Standards Act (ESA), AI refers to any machine‑based system that uses the information it receives to generate outputs such as recommendations or decisions that may influence physical or digital environments.

Whether a specific tool qualifies as AI under the ESA depends on the circumstances, but our commitment remains the same:
All stages of the hiring process are subject to human review, oversight, and final approval. While AI‑supported tools may assist in certain steps, they do not replace or determine human decision‑making.

Privacy Policy:

We also take privacy seriously. Any personal information collected during the hiring process is handled responsibly and in accordance with applicable privacy laws.