Lead, Business IntelligenceTourism Richmond • Vancouver, British Columbia, Canada
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Lead, Business Intelligence
Tourism Richmond
- Vancouver, British Columbia, Canada
- Vancouver, British Columbia, Canada
Über
Tourism Richmond is the heartbeat of Richmond, BC's visitor economy — a bold, collaborative force showcasing everything that makes our city an unforgettable place to live, work, and explore. As a non-profit destination marketing organization, we work with local businesses, tourism leaders, and the City to promote Richmond as a must-visit part of Metro Vancouver.
Guided by our EPIC values — Excellence, Passion, Integrity, and Collaboration — we're not just promoting tourism; we're shaping its future. From achieving Carbon Neutral and Rainbow Registered status to launching regenerative tourism grants, and with a world-class destination brand underpinning it all, we're committed to creating meaningful, positive impact in our community and beyond. At Tourism Richmond, we believe tourism can be a powerful driver of change — and we're here to lead the way.
About The Role
Are you a hands-on data and analytics leader who thrives at the intersection of insight, systems, and strategy?
As Lead, Business Intelligence & Marketing Analytics you will functionally lead Tourism Richmond's analytics and business intelligence portfolio, owning the organization's data, measurement, reporting, and insight ecosystem while guiding the evolution of analytics strategy and technology governance as the function matures.
Reporting to the Director, Marketing, this is a senior individual contributor role with enterprise-level accountability. You will combine deep execution with practical leadership — ensuring Tourism Richmond has reliable, well-governed, and decision-ready data while working in close partnership with Marketing, internal teams, and external agencies and consultants.
This role is ideal for a seasoned analytics professional who wants meaningful ownership, influence across the organization, and the opportunity to shape how data informs destination marketing, development, and corporate decision-making.
This is a full-time, permanent hybrid position that requires in-office work at least three times per week. The salary range is $75-80K along with a robust RRSP program and a comprehensive benefits package.
What You Will Be Doing
Analytics & Business Intelligence Leadership
Functionally lead Tourism Richmond's analytics and business intelligence portfolio.
Own and evolve analytics strategy, measurement frameworks, and reporting architecture in alignment with organizational priorities.
Establish and maintain tracking, tagging, and measurement standards across platforms.
Serve as the internal authority on analytics implementation, governance, and quality assurance.
Digital Analytics, Tracking & Reporting
Own and maintain Tourism Richmond's digital analytics ecosystem (website, CRM, email, paid media, and digital experiences).
Ensure accurate event, goal, funnel, and conversion tracking across platforms.
Design, build, automate, and maintain dashboards and reporting tools (e.g., Looker Studio, Power BI, or similar).
Deliver campaign, channel, and owned-channel performance reporting.
Prepare executive, Board, and stakeholder-ready reporting and summaries.
Insights & Research Synthesis
Analyze and synthesize insights from digital analytics, CRM data, and third-party research sources.
Translate data into clear insights, trends, and implications to support decision-making.
Support marketing optimization and performance improvement through insight-based recommendations.
Provide data inputs and continuity for large research initiatives (e.g., economic impact and value-of-tourism studies).
Platform Ownership & Agency Liaison
Act as internal owner and advanced administrator for CRM, email marketing, and website-related systems.
Perform basic platform configuration and administration in-house where appropriate.
Provide internal technical oversight for agency- and vendor-led development and enhancements.
Translate business and measurement needs into clear technical requirements.
Data Infrastructure, Governance & Privacy
Support practical, scalable analytics and data infrastructure solutions.
Maintain analytics documentation, governance standards, and institutional knowledge.
Support website consent management and privacy compliance (PIPEDA, FOIP, CASL, GDPR considerations).
Budget Ownership & Vendor Management
Manage analytics and business intelligence related budgets.
Track budget versus spend and support business cases for new tools and platforms.
Evaluate and recommend analytics and marketing technology solutions in partnership with Marketing.
Corporate & Cross-Departmental Reporting
Own recurring corporate data products and scorecards.
Prepare Board-level and executive reporting.
Provide insights to support destination development, industry engagement, and business events.
What You Will Bring
Post-secondary education in Marketing, Business, Analytics, Computer Science, or equivalent experience.
4–7+ years of progressive experience in digital analytics, marketing analytics, or performance reporting.
Strong hands-on experience with the Google analytics ecosystem; Google Cloud Platform (GCP) experience required.
Demonstrated ability to build, automate, and maintain dashboards and reporting.
Proven experience acting as an internal subject-matter expert and working with agencies and vendors.
Strong ability to translate technical insights into clear, actionable business recommendations.
Highly organized, pragmatic, and comfortable operating as a senior individual contributor with broad accountability.
Openness to emerging technologies, including AI-assisted reporting and analytics.
Application
If this role seems like the right fit for you, please apply with a cover letter and resume.
Applications for this position will be accepted until 4:00pm PST March 13, 2026.
Tourism Richmond is committed to fostering a culture based on trust, collaboration, diversity, and inclusivity. We encourage candidates from all genders, ethnicities, cultural backgrounds, and sexual orientations to apply. Should you be contacted for an opportunity, please reach out to if you require accommodations during the recruitment process.
Sprachkenntnisse
- English
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