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Über
Region: Latin America preferred
Language: Native Spanish required
Budget: $600–$800 USD per month (depending on experience)
Start: Immediate
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About the Project
We are launching a Spanish-first mobile app designed for the Latin American market. The app focuses on daily guidance, intentional living, and emotional depth.
We are looking for a strategic Social Media & Growth Marketing Manager to build and scale our presence organically across Instagram and TikTok.
This is not a basic community manager role.
We are looking for someone who understands:
• Audience psychology
• Short-form content strategy
• Algorithm-driven growth
• Brand positioning
• Emotional storytelling
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Responsibilities
• Develop and execute Instagram & TikTok growth strategy from scratch
• Build a content calendar aligned with brand tone and product milestones
• Create high-performing short-form video concepts (Reels / TikTok)
• Identify trends and adapt them strategically to our brand voice
• Oversee content creation (scripts, captions, hook structure, CTAs)
• Manage posting schedule and optimization
• Analyze performance metrics and iterate strategy
• Support launch campaign strategy (pre-launch, launch, post-launch)
• Coordinate with founder and design/dev team for alignment
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Requirements
• Proven track record growing Instagram and/or TikTok accounts organically
• Experience launching or scaling a digital product (preferred)
• Strong understanding of LATAM digital behavior and cultural nuance
• Excellent copywriting skills in Spanish
• Strategic mindset (not just content execution)
• Portfolio of accounts managed (required)
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Ideal Profile
• Based in Latin America
• Has grown accounts organically
• Understands aspirational yet grounded branding
• Can balance depth with virality
• Thinks long-term brand, not just trends
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To Apply
Please include:
1. Accounts you've grown (Instagram and/or TikTok)
2. Metrics achieved
3. Brief explanation of your growth strategy approach
4. Why you're a fit for a Spanish-first mobile app targeting LATAM
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If you are a strategist — not just a content scheduler — we would love to speak with you.
Contract duration of 1 to 3 months.
Mandatory skills: Social Media Marketing, Marketing Strategy, Instagram Marketing, social media growth, tik tok marketing, Copywriting, Short Video, Content Strategy, Content Creation
Sprachkenntnisse
- English
Hinweis für Nutzer
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