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Über
Key Responsibilities
Backlink Strategy & Outreach
Build and execute backlink campaigns (guest posting, digital PR, niche edits, resource links, broken link building, HARO-style pitching, partnerships).
Prospect and qualify websites for outreach based on relevance, authority, traffic, and spam risk.
Manage outreach pipelines: email outreach, follow-ups, relationship building, and placement tracking.
Create link-building briefs and collaborate with writers/partners to publish content that earns links.
Monitor link velocity, anchor text distribution, and link quality to avoid penalties.
Local Citations & Directory Management
Create, audit, correct, and maintain NAP consistency (Name, Address, Phone) across directories.
Build and optimize citations across major platforms (Google Business Profile support as needed, Bing Places, Apple Maps, Yelp, industry directories, etc.).
Identify and remove duplicate listings and fix inconsistent business data.
Track citation indexation and accuracy over time.
Audits, Reporting & Tools
Perform backlink audits to identify toxic/spam links and recommend disavow actions if necessary.
Monitor rankings, local pack performance, and authority metrics.
Report weekly/monthly on KPIs such as: new referring domains, link quality, citation accuracy score, local visibility, and traffic impact.
Use tools like Ahrefs/Semrush/Moz, Google Search Console, Google Analytics, BrightLocal/Whitespark (or similar), Screaming Frog, and spreadsheets.
Compliance & Best Practices
Ensure all link building is white-hat and compliant with Google guidelines.
Maintain documentation of outreach, placements, citation logins, and listing statuses.
Stay up to date with algorithm updates and off-page SEO trends.
Required Qualifications
1–3+ years of experience in SEO with a focus on link building and citations.
Proven results improving rankings through high-quality backlink strategies.
Strong understanding of:
Link quality evaluation (DA/DR, relevance, traffic, spam score)
Anchor text strategy
Local SEO fundamentals and citation consistency (NAP)
Comfortable with outreach tools, spreadsheets, and reporting.
Preferred Qualifications
Experience with multi-location local SEO.
Digital PR or journalist/outlet pitching experience.
Familiarity with citation aggregators and duplicate suppression.
Basic HTML/CMS experience (WordPress, Shopify, etc.).
Key Performance Indicators (KPIs)
Growth in referring domains and high-authority links
Improvements in local rankings/map visibility
Citation accuracy rate and reduction of duplicates/inconsistencies
Organic traffic improvements and keyword movement
Contract duration of more than 6 months.
Mandatory skills: Off-Page SEO, SEO Backlinking, Organic Traffic Growth, SEO Audit, Transportation, SEMrush
Sprachkenntnisse
- English
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