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Über
**Project Overview**
We sell a safety watch via Google + Meta ads. Our current website landing experience is geared toward seniors. We need a **new landing page for parents buying for children**, using the **exact structure/layout** of our current page, but with **kids/parents messaging, visuals, and sections rewritten for that audience**.
**Current website to model:**
MedAlert:
**Goal**
Increase conversion rate from paid traffic by creating a **message-matched landing page** for parents. The page should keep the proven layout, but be clearly positioned for **kids safety / peace of mind for parents**.
**What we need you to do**
**Clone/replicate the current landing page layout** (same sections/flow) into a new Shopify page template or landing page.
*Replace imagery** to be appropriate for parents/kids (you can source stock placeholders and we can swap later).
Ensure the page is **mobile-first**, fast, and clean.
Add / preserve key CRO elements: clear hero, benefits, trust, FAQs, sticky CTA (if appropriate), and minimal distractions.
6. Deliver the page so we can easily edit content later (Shopify sections preferred).
**Deliverables**
* A **new live landing page URL** on our Shopify store (draft first, then publish)
* Copy + layout updated for parents/kids
* Basic on-page SEO (title/meta, H1/H2 structure)
* QA on mobile + desktop
* Optional (bonus): recommendations for A/B test variants (hero headline, CTA, FAQ order)
**Shopify/Tools (current stack)**
* Shopify theme (we'll provide collaborator access)
* If you prefer a page builder (PageFly/Shogun/Gempages), tell us your recommendation and why.
**Copy direction (kids landing page)**
Must speak to parents. Example angles:
* Peace of mind when child is out (school, sport, outings)
* GPS location / SOS / two-way calling (only if the watch supports it)
* Simple setup, durable, reliable coverage
* Trust markers (Australia-based support, real phone number, reviews)
**What we will provide**
* Brand assets/logo
* Product feature list + any do/don't claim guidelines
* Access to Shopify + existing page structure
* Any existing reviews/testimonials we want included
**Required Experience**
* Strong Shopify landing page build experience (show 2–4 examples)
* Conversion-focused design + copywriting
* Comfortable implementing directly in Shopify
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## Quick recommendation (so you don't waste time)
* **Don't "replace" your senior page.** Make a **second page** for parents.
* In ads, set the **Final URL** to the kids page for those campaigns.
* Keep the layout identical at first (like you said), but **swap the hero + first 2–3 sections** to parent-specific language — that's where most CRO lift comes from.
If you want, I can also draft the **exact section-by-section copy** for the kids landing page based on your current page structure (hero → trust logos → who it's for → how it works → FAQs → CTA).
(1): "
Medical Alert Devices and Medical Alert Watch | MedAlert
"
Contract duration of less than 1 month.
Mandatory skills: Shopify, Web Design, Web Development, Landing Page
Sprachkenntnisse
- English
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