Digital Communications Specialist

We are seeking a Digital Communications Specialist to lead the strategy, execution, and continuous improvement of ROM's email and digital communications across a wide range of internal and external audiences.

This role is responsible for managing ROM's email marketing platform and supporting digital communications that engage Members, Patrons, program participants, partners, staff, and volunteers. The Digital Communications Specialist develops targeted, behaviour-based customer journeys and marketing automations that drive engagement, retention, and revenue, while ensuring data quality, accessibility, and compliance.

Working closely with stakeholders across Marketing, Communications, Membership, Programs, IT, and external partners, this role plays a key part in delivering timely, relevant, and audience-centred digital communications.

• Plan, design, and execute email marketing campaigns that support exhibitions, programs, membership, and institutional priorities
• Manage ROM's email marketing platform (Mailchimp), including audience segmentation, tagging, data hygiene, and day-to-day operations
• Develop and maintain automated, behaviour-based customer journeys that support engagement, retention, and sales
• Build and optimize email content using approved templates and visual assets that align with ROM's brand and accessibility standards
• Collaborate with internal teams and external partners to source, curate, and schedule content across multiple audiences
• Oversee email planning and scheduling to balance organizational priorities and avoid audience over-saturation
• Manage email database integrity, including imports, quality checks, segmentation strategies, and compliance with CASL and AODA requirements
• Support SMS communications, sign-up forms, integrations, and APIs related to digital marketing initiatives
• Conduct A/B testing and use performance data to continuously improve content, journeys, and campaign effectiveness
• Track, analyze, and report on campaign performance, sharing insights and recommendations with stakeholders
• Identify and implement lead-generation opportunities that support growth and engagement
• Support special projects and other digital communications initiatives as required

• Completion of a four-year degree in Marketing, Digital Media, or a related field
• A minimum of three (3) years of professional experience in an email marketing or digital communications role
• Advanced experience using Mailchimp, including audience management, segmentation, and automation; working knowledge of HTML is an asset
• Strong understanding of email marketing best practices, compliance requirements (including CASL and AODA), and emerging digital communication trends
• Experience working with Microsoft 365 tools and digital platforms such as Mailchimp, Zapier, Canva, and Adobe Creative Suite (InDesign, Photoshop)
• Strong organizational, time-management, and project-management skills, with the ability to manage multiple initiatives in a fast-paced environment
• Analytical and problem-solving skills, with experience using data to guide decisions and improve performance
• Excellent written, visual, and digital communication skills, with a strong understanding of audience needs and behaviours
• Demonstrated judgment, initiative, and independence, balanced with the ability to collaborate effectively in a team environment
• Professional presence and strong interpersonal skills, with experience working with a wide range of stakeholders
• High attention to detail and commitment to quality and accuracy

• Comprehensive benefits coverage: For permanent and full-time contract positions (conditions apply), enjoy 100 percent premium-free benefits for individuals and families, a health spending account, flexible working options (varies by position), and an Employee Assistance Program.
• Worry-free retirement savings: With our pension plan, you benefit from an employer-matched Defined Benefit contribution plan, which provides predictable lifetime retirement income, survivor benefits, and early retirement options without the stress of investment decisions.
• Perks: Free ROM membership for permanent full-time and part-time staff, plus discounts to over 200 attractions through Attractions Ontario.
• And more

• START DATE: April 2026
• OPEN DATE: February 17, 2026
• CLOSE DATE: March 6, 2026
• STATUS: Full-time Contract
• EMPLOYEE GROUP: OPSEU Local 543
• EXPECTED COMPENSATION: $70,263 - $80,300
• SCHEDULE: 35 hours weekly
• PROBATIONARY PERIOD: Six (6) months
• LOCATION (onsite): Toronto, ON

1. Initial conversation: A 30-minute virtual conversation** with a Recruiter to discuss your interest in the role and ROM and how you can make an impact.
2. First interview: A 1-hour in-person or virtual interview with the Hiring Manager and a member of the HR team. This in-depth interview will focus on your skills and how they align with the team's and ROM's needs.
3. Second interview: A 1-hour in-person meeting with the Hiring Manager and relevant team members. You may be asked to present a pre-assigned case study and discuss scenarios relevant to your role. Depending on the position, you might also be given a tour of ROM and receive a preview of your responsibilities and interactions.

• Cultural engagement: Daily interactions with Toronto's diverse culture and international visitors offer insights into social and cultural trends. We champion inclusive community programs and connections through diverse experiences.
• Continuous learning: At ROM, expertise and continuous skill development are paramount. Our culture of curiosity and open-mindedness fosters growth beyond traditional career paths.
• Passion & fulfillment: Our work in preserving and curating cultural narratives brings deep satisfaction. We are passionate about the arts, global history, cultural diversity, and leveraging digital technologies to enhance accessibility.
• Team & culture: ROM promotes a positive workplace with collaborative, supportive teams that encourage creativity and innovation. We value new ideas and collective problem-solving.
• Academic collaboration: We are committed to education, partnering with universities and providing student resources, underscoring our dedication to research and accessibility.

• ROM does not require "Canadian experience." International applicants with equivalent experience are encouraged to apply.
• ROM uses technology-assisted tools (including JazzHR TalentFit) to support the review and screening of applications. All hiring decisions are made by human reviewers.
• This posting is for an existing vacancy.