Über
We're looking for an experienced Google Ads freelancer to optimize and scale our long-running campaigns. The campaigns are already active and have solid historical data—your work should be driven by results and performance insights rather than starting from scratch.
Key requirement:
You must be a native German speaker (German "mother tongue") to ensure high-quality ad copy and communication.
What you'll do:
Audit our existing Google Ads account and campaign structure
Analyze historical performance (keywords, ads, audiences, placements, search terms, conversions)
Identify quick wins and longer-term optimization opportunities
Improve campaign efficiency (CPC, CPA, ROAS—depending on our goals)
Refine keyword strategy (match types, negatives, search term cleanup)
Optimize ads and extensions, including a structured A/B testing plan
Review and improve landing page alignment (recommendations; implementation optional)
Adjust bidding strategy and budgets (manual vs. automated bidding, experiments)
Set up/verify conversion tracking and reporting (Google Ads + GA4, if needed)
Provide clear reporting and an optimization roadmap
Requirements:
Proven experience managing and optimizing Google Ads accounts with measurable results
Strong analytical skills and data-driven decision making
Experience with Google Ads conversions, GA4, and Google Tag Manager is a plus
Ability to communicate clearly, document changes, and propose next steps
Engagement:
Start: ASAP
Duration: Ongoing optimization (initial audit + iterative improvements)
Hours: Flexible (please suggest an estimated workload for the first 2–4 weeks)
To apply, please include:
Brief summary of relevant Google Ads experience
1–2 examples/case studies with results (before/after metrics)
Your approach to optimizing an existing account with historical data
Confirmation that you are a native German speaker
Any questions you need answered to estimate scope and timeline
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Google Ads, German
Sprachkenntnisse
- English
Hinweis für Nutzer
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