Über
However, we see a major opportunity to improve the customer journey and product positioning.
Current Challenge
Visitors land on our homepage and are presented with multiple similar products. While each product serves a different audience, the differences are not clearly communicated. This creates choice overload and friction in the decision-making process.
Additionally:
• Navigation structure can be improved
• Product pages lack clear differentiation
• The funnel is not strategically structured
• No A/B testing framework is currently in place
Our Goal
Increase overall conversion rate by at least 20% by:
• Clarifying product positioning
• Improving homepage structure
• Optimizing product pages
• Improving menu/navigation clarity
• Implementing structured A/B testing
What We Are Looking For
We are looking for a Shopify expert with strong CRO experience who can:
• Analyze our current funnel
• Identify friction points
• Create structured hypotheses
• Implement changes in Shopify (Liquid / theme customization)
• Set up and manage A/B tests
• Work data-driven
This is not just a design project, we are looking for someone who understands buyer psychology and conversion optimization.
Requirements
• Proven Shopify CRO experience
• Experience improving conversion rates for DTC brands
• Experience setting up A/B testing
• Strong UX understanding
• Ability to implement changes directly in Shopify
Please include:
1. Shopify stores you have optimized
2. Concrete conversion improvements you achieved
3. Your approach to CRO
4. Your suggested working structure (project-based or ongoing)
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Conversion Rate Optimization, A/B Testing, Landing Page, Shopify Development, Web Design
Optional skills: ClickFunnels
Sprachkenntnisse
- English
Hinweis für Nutzer
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