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We are embarking on the relaunch of a well-established dog accessories brand and seek an experienced Shopify designer and developer to redesign and reconstruct our website, transforming it into a modern, high-end, fully interactive e-commerce experience.
We possess a comprehensive branding guide that includes our logo, fonts, colors, and visual direction. This project extends beyond a basic theme setup; our objective is to create a polished, fashion-forward online store that exudes a premium and engaging atmosphere.
Additionally, we have undertaken a complete product reshoot, which includes new photography and video content. Consequently, the website must showcase these visuals in an aesthetically pleasing manner, adopting an editorial style rather than a traditional catalog format.
In conjunction with the front-end design, it is imperative that the entire back-end is properly structured and developed to ensure seamless business operations post-launch. The website must also be optimized for search engine visibility and structured correctly from the outset.
Timeliness is a critical factor; we are seeking a candidate who can commence work immediately and prioritize this project.
**Aesthetic Vision:** Minimal, elegant, and boutique-style—more akin to a fashion or lifestyle brand than a conventional pet store.
**Project Goals:**
- Enhance brand perception
- Improve conversion rates and overall user experience
- Create a seamless and interactive shopping journey
- Effectively showcase high-quality product imagery and video content
- Construct a clean and efficient backend for daily operations
- Launch with a solid foundation in SEO
- Prepare the business for growth and paid traffic initiatives
- Achieve launch at the earliest possible date
**Scope of Work:**
**Design & User Experience:**
- Complete redesign of the Shopify website in accordance with our branding guide
- Development of the homepage, collections, product templates, and information pages
- Implementation of visual storytelling through product photography and video
- Mobile-first responsive design
**Product Media Presentation:**
- Creation of elegant product galleries
- Integration of video content on product pages and/or the homepage
- Implementation of image hover changes and lifestyle imagery placement
- Development of editorial-style layouts (beyond mere grid-based catalogs)
- Optimization of loading times without compromising perceived quality
**Interactive Shopping Features:**
- Quick view and add-to-cart functionality without page reloads
- Sticky add-to-cart and cart drawer features
- Smooth hover effects and micro-interactions
- Dynamic image updates based on variant selection
- Interactive collection filtering
- "Complete the look" and upsell suggestions
- Recommendations for bundling or add-ons
- Modern user experience for product pages
**Comprehensive Backend Development:**
- Establishment of product structure and variant organization
- Development of collections and tagging logic
- Inventory setup
- Configuration of shipping profiles and rules
- Payment processing setup
- Discount and promotion configuration
- Application integration
- Setup of email notifications
- Policies and checkout settings
- Streamlined workflow for daily order management
**SEO Requirements:**
- Proper heading hierarchy (H1–H3 structure)
- SEO-friendly URL structure
- Metadata setup (titles and meta descriptions)
- Framework for image alt tags
- Schema markup for products
- Optimization of site speed
- Planning for migration and redirects if necessary
- Clean indexing structure
**Deliverables:**
- A fully functional, ready-to-launch Shopify website
- Migration or reconstruction of existing products and content
- A fully configured backend prepared for operational use
- An SEO-ready site structure
- Optimized performance for both desktop and mobile platforms
- Easy maintenance procedures post-handover
**Ideal Candidate:**
- Proven experience in redesigning and relaunching Shopify websites
- A robust portfolio, preferably showcasing work with fashion, lifestyle, or premium brands
- Experience in building operationally sound Shopify stores (beyond design alone)
- Familiarity with e-commerce SEO best practices
- Ability to adhere to tight timelines
- Strong communication skills and a proactive approach to recommendations
**To Apply:**
Please include:
- 2–4 examples of Shopify redesigns or relaunches you have completed (with live links)
- Your recommended theme or build approach
- An estimated timeline for project completion (critical)
- Confirmation of your immediate availability to begin work
- An example of a backend setup you have configured previously
We are looking for a candidate who can elevate our existing brand rather than merely installing a theme.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Graphic Design, Web Design, Adobe Photoshop, Adobe Illustrator, Shopify, Web Development
Sprachkenntnisse
- English
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