Über
Trag is an e-commerce company specializing in Bluetooth location trackers. We operate primarily in the Netherlands and sell directly through our webshop.
Our main advertising activity for our webshop is focused on the Dutch market, where we run Performance Max campaigns with the goal of optimization and sustainable scaling.
We are a young and growing company looking for a knowledgeable partner who can support us in strengthening our campaign structure, improving performance, and creating a solid foundation for further growth.
Scope of Work
Tasks
1. Review our current Performance Max campaign for the Netherlands.
- Assess whether the campaign is structurally correct.
- Review conversion setup and bidding logic.
- Review asset groups and components.
- Determine whether limited asset updates since July 2025 are affecting performance.
- Assess whether the campaign is ready for budget scaling.
2. Review our Google Merchant Center setup.
- Investigate "Limited" product status issues.
- Analyze and advise on Invalid GTIN errors.
- Review CSS setup (Bigshopper and Shopify).
- Clarify feed structure (Shopify API vs. Content API).
- Identify causes of title and price discrepancies.
- Review shipping configuration (currently 4–7 days vs. actual next-day delivery).
- Assess whether incomplete shipping/return configuration impacts performance.
3. Explain data flow and synchronization.
- Impact of changing titles or prices on the website?
- How quickly does Merchant Center update?
- What can be overwritten by API or feed settings?
- How to correctly launch promotions so ads match website content.
Deliverables
1. Written audit document covering:
- Findings
- Structural issues identified
- Clear explanation of Merchant Center/feed setup
2. Prioritized action plan:
- What must be fixed and how
- What is optional but recommended
- Clear steps for asset expansion (if applicable)
2. Clear recommendation on:
- Whether the PMAX campaign is fundamentally sound
- Whether budget increase is justified
Expectations of collab:
- You are Senior-level expertised in Performance Max and Merchant Center.
- Clear, structured and practical advice.
- No generic recommendations.
- Focus on fundamentals first (NL market).
- Ability to explain technical findings clearly.
We would like to schedule a call after reviewing your proposal to discuss scope and approach before finalizing the engagement.
Important to know:
- You have experience with Shopify and/or Content API setups
- We are specifically looking for a senior-level specialist who understands structure, not surface-level optimization.
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Google Ads, PMAX, Google Merchant Center, Google Analytics, PPC Campaign Setup & Management, Campaign Management, Product Listing Ad
Sprachkenntnisse
- English
Hinweis für Nutzer
Dieses Stellenangebot stammt von einer Partnerplattform von TieTalent. Klicken Sie auf „Jetzt Bewerben“, um Ihre Bewerbung direkt auf deren Website einzureichen.