Über
Summary
OPTEL is seeking a Field Marketing Manager capable of leading high-impact global marketing initiatives. This individual will play a key role in planning, executing, and optimizing our field marketing activities, including international tradeshows, webinars, and client and partner events.
The Field Marketing Manager is responsible for designing a cohesive, results-driven event strategy, with full ownership from pre-event demand generation to post-event ROI analysis. This person will also manage projects related to customer experience, partnership activation, and field marketing campaigns.
This role requires a highly autonomous profile with a strong sense of ownership, able to structure plans and execute with rigor while bringing creativity and innovation.
Key Responsibilities
Field Marketing Strategy
- In collaboration with Business Unit Marketing Managers, define and execute an annual field marketing strategy aligned with commercial objectives.
- Ensure a comprehensive event vision: pre-show planning, on-site presence, marketing activation, demand generation, and post-show follow-up.
- Identify high-impact event opportunities worldwide and recommend where OPTEL should invest (market watch, benchmarking, ROI analysis).
- Develop comprehensive event plans including objectives, budgets, target audiences, key messaging, and conversion strategy.
- Collaborate with Business Unit Marketing Managers on special marketing projects.
- Organize client events and activate selected marketing partnerships.
Global Tradeshow Management
Lead the full organization of major events (international tradeshows), including:
- Space booking, vendor coordination, transportation, logistics, and booth setup/tear-down;
- Booth management, design, branding, promotional materials, and demos;
- Coordination with internal teams (Sales, Product, Marketing, Partners);
- Design and execution of on-site activations: marketing stunts, announcements, demonstrations, interactive experiences;
- Coordination of joint initiatives with partners (shared booths, combined demos, co-branded campaigns, private events);
- Ensuring each event tells a strong and cohesive story;
- Managing event budgets with rigor and efficiency;
- Producing post-event reports and continuous improvement recommendations.
Demand Generation & Pre/Post-Event Campaigns
Develop and execute multichannel campaigns to maximize participation:- Invitations, email marketing, LinkedIn campaigns, partner campaigns;
- Activation of SDRs and Account Managers for meeting bookings;
- Define post-event follow-up plans: outreach, conversion campaigns, reusable content strategy;
- Track KPIs and measure performance, including:
- Leads generated, meetings booked, pipeline influence, ROI, participation, engagement.
Additional Marketing Activations
- Organize webinars and virtual events aligned with Business Unit marketing priorities;
- Design and coordinate private client events;
- Lead projects aimed at enhancing customer experience;
- Optimize showroom and solution demos to support Marketing and Sales.
- Relevant experience in field marketing and/or event marketing;
- Proven ability to manage multiple projects simultaneously with strong organizational skills;
- Experience in demand generation;
- Strong sense of ownership: able to take full responsibility and deliver without constant supervision;
- Creative and solution-oriented mindset: able to propose original ideas and differentiated activations;
- Excellent interpersonal skills: strong collaboration with internal teams, partners, and vendors;
- Curiosity and eagerness to learn, especially regarding new technologies such as artificial intelligence.
- Competitive salary
- Compensation plan
- Flexible hours
- Virtual health clinic and employee assistance program
- Group and dental insurance starting on day one
- Group RRSP with employer contribution from day one
- On-site perks (free parking and electric car charging, free coffee and fruit)
- Global organization with a presence on several continents
OPTEL is an equal opportunity employer. We believe diversity is essential to fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process where every candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, each employee's unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.
Sprachkenntnisse
- English
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