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Über
We need:
• Accurate revenue tracking
• Item-level ecommerce data
• Clean funnel visibility (product → cart → checkout → purchase)
• No duplicate tracking
• Clear documentation
This must be production-ready and verified.
Scope of Work
Google Tag Manager Setup
• Create GTM container (if not already existing)
• Install GTM head + body scripts correctly in Shopify theme
• Confirm GTM fires on all pages
• Publish container properly
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GA4 Configuration
• Create GA4 property (if needed)
• Install GA4 via GTM (not Shopify native only)
• Enable enhanced measurement
• Prevent duplicate pageviews
• Disable overlapping native GA4 tracking (if required)
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Enhanced Ecommerce Events (Required)
The following events must fire correctly with item-level data:
• view_item
• add_to_cart
• begin_checkout
• purchase
We are on Shopify Standard (no access).
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Required Event Parameters
Each ecommerce event must pass:
• currency
• value
• items array
Each item must include:
• item_id
• item_name
• item_category
• price
• quantity
Revenue must match Shopify within ±1%.
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Data Layer Validation
You must:
• Confirm Shopify dataLayer pushes ecommerce events
• Map data layer variables in GTM
• Create variables for:
• ecommerce.currency
•
•
Provide screenshots from:
• GTM Preview mode
• GA4 DebugView
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Purchase Event Validation
Since we are on Shopify Standard:
• Confirm purchase event fires on Order Status page
• If required, install GTM snippet in:
Settings → Checkout → Order Status Page → Additional Scripts
No duplicate purchase events allowed.
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Funnel Configuration in GA4
Create and save a Funnel Exploration titled:
"Core Ecommerce Funnel"
Steps:
1. view_item
2. add_to_cart
3. begin_checkout
4. purchase
Provide screenshot confirmation.
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Custom GA4 Reports
Create reports showing:
• Revenue by source / medium
• Conversion rate by device
• Add-to-cart rate
• Checkout start rate
• Checkout completion rate
• AOV by source
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UTM Governance Documentation
Provide documentation outlining:
Standard naming conventions for:
• utm_source
• utm_medium
• utm_campaign
Ensure GA4 captures and reports UTMs correctly.
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Required Deliverables
• GTM container access
• GA4 property access
• Written documentation of setup
• Screenshot proof of event validation
• Test transaction confirmation
• Loom video walkthrough explaining the implementation
About Us
We are a premium Canadian ecommerce brand selling:
• Apparel fabrics (swim, athletic, apparel)
• Curated sewing kits
• Digital sewing patterns
• Physical + digital mixed carts
Average order value is ~$100+.
We need clean ecommerce tracking to properly analyze funnel performance before scaling paid traffic.
This is a technical implementation project — not ad management.
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Out of Scope
• Google Ads management
• Meta Pixel
• Server-side tracking
• Shopify Plus checkout customization
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Important Clarification
We sell:
• Physical goods
• Digital patterns
• Mixed carts
Tracking must work correctly for digital-only purchases and mixed purchases.
Refund events must not double count revenue.
⸻
To Apply, Please Answer:
1. Have you implemented GA4 ecommerce via GTM for Shopify Standard before?
2. How do you prevent duplicate purchase tracking?
3. How do you validate revenue accuracy?
4. How do you test begin_checkout on Shopify Standard?
5. Provide example screenshots from a past implementation (if available).
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Shopify, Google Tag Manager, WooCommerce, Ecommerce Website Development, Shopify Templates
Sprachkenntnisse
- English
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