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About Us
We are a specialist dental marketing agency helping practices generate consistent, high-value patient enquiries through search. Our clients include cosmetic, implant, orthodontic and private dental clinics that rely on organic traffic to grow revenue.
We are looking for an SEO Specialist who thrives on improving rankings, scaling organic traffic, and turning website visitors into booked consultations. This role is heavily focused on On and Off-page optimisation, content strategy, and technical SEO execution.
Role Overview
You will be responsible for planning and executing SEO strategies that improve visibility, traffic, and conversions for dental practices. You'll work closely with the strategy team, and account managers to deliver measurable SEO growth.
This role is ideal for someone who enjoys the technical and strategic side of SEO and wants to work in a fast-growing agency environment and also knows basic coding and HTML work on WordPress in order to create new fields, blocks and pages for SEO purposes.
Key Responsibilities
On-Page SEO
• Perform keyword research for high-value dental treatments (implants, Invisalign, veneers, whitening, smile makeovers).
• Optimise page titles, meta descriptions, headers, internal linking and content structure.
• Improve landing page relevance and conversion potential.
• Audit and optimise existing pages to improve rankings and user experience.
• Implement schema markup for services, locations, FAQs and reviews.
Content SEO & Strategy
• Build content strategies aligned with patient search intent and treatment demand.
• Create & Implement SEO briefs including new content, keywords, structure, internal linking and SERP analysis.
• Plan and optimise service pages, location pages and blog content.
• Identify content gaps and expansion opportunities.
• Ensure all content follows EEAT principles and local SEO best practices.
• Continuously optimise existing content to improve performance and conversions.
Technical SEO
• Conduct technical SEO audits using tools such as Screaming Frog or Ahrefs.
• Identify and resolve crawl, indexing, and site architecture issues.
• Improve Core Web Vitals and page speed performance.
• Work to fix and implement technical recommendations.
• Manage XML sitemaps, , canonical tags and redirects.
• Ensure websites are fully optimised for mobile-first indexing.
Analytics & Performance Tracking
• Monitor rankings, traffic, engagement and conversion metrics.
• Analyse data using Google Analytics, Search Console and SEO tools.
• Produce quarterly client performance reports with insights and recommendations.
• Identify opportunities to increase organic leads and ROI.
Required Skills & Experience
• 2+ years of hands-on SEO experience (agency experience preferred).
• Strong knowledge of on-page and technical SEO best practices.
• Experience creating content and SEO content strategies.
• Familiarity with local SEO and multi-location businesses.
• Proficiency in tools such as:
• Google Analytics (GA4)
• Google Search Console
• Ahrefs
• Screaming Frog
• Wordpress & HTML
What We're Looking For
• Analytical and data-driven mindset.
• Strong attention to detail and problem-solving skills.
• Ability to manage multiple client campaigns simultaneously.
• Passion for SEO and continuous learning.
• Clear communicator who can explain SEO in simple terms.
Deliverables For Each Website
On-Page SEO:
• Website analysis & detailed SEO audit reports using Ahrefs
• Keyword research per page and competitor analysis
• Set Search engine–friendly URL structure with keywords
• Meta tag optimization (Title & Description)
• Image ALT tags & internal anchor optimization
• Internal Page Linking
• New Content & optimization based on keywords and topic
• XML sitemap submission
• Canonical tag implementation
• Website speed optimization
• Core Web Vitals improvement
• Mobile-friendly optimization
• Google Search Console Setup & Monitoring
• Google Analytics integration & tracking
Off-Page SEO Link Building
• Audit Competitor sites for backlinks using Ahrefs
• Free guest posting sites
• Free Social bookmarking sites
• Free Profile backlink sites
• Local citation backlink sites
• Local directories and partners sites
Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills: Search Engine Optimization, On-Page SEO, SEO Keyword Research, SEO Audit, Content Writing, SEO Backlinking, Organic Traffic Growth, SEO Writing, Marketing Audit
Sprachkenntnisse
- English
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