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To generate motivated seller leads using Google PPC (Pay-Per-Click), structure your campaign for high intent, tight targeting, and disciplined tracking.
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1. Use the Right Campaign Type
Run Google Search Ads inside Google Ads (not Display to start).
• Focus on Search only
• Target people actively typing phrases like:
• "sell my house fast"
• "cash home buyers near me"
• "we buy houses in (city)"
• "avoid foreclosure (city)"
High-intent keywords outperform broad awareness ads.
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2. Build Tight Keyword Groups
Structure campaigns like this:
Campaign: Sell My House – Georgia
• Ad Group 1: Sell My House Fast
• Ad Group 2: Cash Home Buyers
• Ad Group 3: Foreclosure Help
• Ad Group 4: Inherited House
Use:
• Phrase match: "sell my house fast"
• Exact match: (cash home buyers near me)
Avoid broad match in the beginning.
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3. Aggressive Negative Keywords (Critical)
Add negatives immediately:
• rent
• realtor
• zillow
• redfin
• jobs
• careers
• home depot
• wholesale suppliers
This prevents wasting money on non-sellers.
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4. Geo-Targeting
Only target the counties/cities you buy in.
If you're focusing in Georgia, tighten radius targeting around:
• Atlanta suburbs
• Specific counties you're actively marketing
Do not target statewide unless you have budget to support it.
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5. Ad Copy That Converts Sellers
Your ads must speak to pain and speed.
Strong angles:
• Close in 7–14 days
• No repairs needed
• No commissions
• Cash offer in 24 hours
• Behind on payments? We can help.
Example structure:
Headline 1: Sell Your House Fast in (City)
Headline 2: Cash Offer in 24 Hours
Headline 3: No Repairs. No Fees. Close Fast
Description:
Local home buyer. We purchase houses as-is. Avoid agents, showings, and repairs. Get a fair cash offer today.
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6. Landing Page (Do NOT send to homepage)
You need a dedicated seller page with:
• Clear headline: "Get a Cash Offer for Your House"
• Simple form (Name, Phone, Property Address)
• Trust signals (local business, reviews, real photo)
• Call tracking phone number
• No navigation menu (reduce distraction)
Conversion rate goal: 10–20%+
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7. Budget & Bidding
Typical cost per click (seller keywords):
• $8–$35+ depending on market
Start with:
• $50–$100/day minimum
• Manual CPC or Maximize Conversions (once you have data)
Expect:
• Cost per lead: $80–$250+
• Cost per contract depends on follow-up system
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8. Call Tracking + Conversion Tracking (Mandatory)
Install:
• Google conversion tracking
• Call tracking (CallRail or similar)
• Form submission tracking
If you don't track conversions, Google cannot optimize.
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9. Run Ads During Business Hours
Start with:
• 8am–8pm
• When you can answer live
Motivated sellers convert better when someone answers immediately.
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10. Follow-Up System = Profit
Most investors lose money because they:
• Don't answer live
• Don't follow up 5–10 times
• Don't nurture leads over 30–90 days
Speed to lead under 5 minutes dramatically increases contracts.
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Simple Starter Plan
1. 1 campaign
2. 3–4 ad groups
3. 15–25 tight keywords
4. Strong negatives
5. Dedicated landing page
6. $75/day test budget
7. Track everything
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If you tell me:
• Which cities/counties you're targeting
• Your daily budget
• Whether you're buying rentals or flips
I can map out a more aggressive structure tailored to your acquisition model. also need a way to track inbound leads so I can follow up consistently
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Social Media Marketing, Affiliate Marketing, Search Engine Optimization, User Experience, PPC Campaign Setup & Management, Content Writing, Web Design, Social Media Optimization, Project Management, Social Media Lead Generation, SEO Audit, Google My Business, Mobile App Development, Mobile App Design
Sprachkenntnisse
- English
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