Über
We want a clean, modern, fast website with a premium feel (Apple-like simplicity), built as a custom theme (no heavy premade themes). The freelancer should be strong in both UX + front-end and WooCommerce implementation.
We prefer a design-first approach, but it does not have to be done in Figma if you can design directly in WordPress in a structured, professional way.
What the Website Must Include (Pages / Sections)
All of the following must be included:
Home page
Shop / category pages
Product pages
Cart + checkout
About / brand story
Contact
FAQ
Shipping & Returns
Privacy Policy
Terms & Conditions
Blog (with category structure)
Product Scope
~50 products at launch (more will be added later)
We'll provide product photos later (they will be ready during the project)
We do not have product descriptions yet (you can help with structure/templates; copywriting can be separate or included if you do it)
Design Inputs We Provide:
Full brandbook (visual identity, fonts, colors, tone)
Reference websites we like (for layout inspiration / UX patterns)
Logo files + fonts are ready
Required Features / Integrations
E-commerce essentials
WooCommerce setup with clean UX
Mobile-first design + responsive
Fast load speed, optimized images, good Core Web Vitals basics
Shipping
International shipping from Korea to worldwide (mainly U.S.)
Clear shipping policy page + practical shipping info in checkout (at least clean messaging; advanced calculators optional)
Tracking / Marketing
Meta Pixel
Google Analytics
Instagram shop / Meta (catalog connection) if feasible
Emails / Automation
Standard Woo emails branded to match brandbook
Abandoned cart flow (WooCommerce native or plugin-based; recommend best approach)
Customer UX features
Reviews
Wishlist
Size guide (for rings, etc.)
Product bundling (simple bundles like "gift set" / "pairing")
Theme / Build Requirements (Important)
Custom theme (or custom child theme if you propose a lightweight base, but no bloated multipurpose themes)
Clean, maintainable code
Avoid plugin overload; use only necessary, reputable plugins
SEO-friendly structure (proper headings, schema basics if possible)
Security best practices (no random code snippets from unknown sources)
Hosting & Domain
Hosting + domain are already ready
Website will be built on our hosting environment
Workflow / Deliverables
We want this approach:
Discovery / mini-spec (short plan: pages, UX approach, plugin list, timeline)
Design direction (either Figma OR design directly in WP staging)
Development (custom theme + WooCommerce setup)
Content structure (product page template + blog template)
QA + launch support (bug fixing + final polish)
What Success Looks Like
Premium jewelry brand vibe (clean, modern, editorial)
Easy shopping experience + high trust feel
Fast and stable website
We can easily add products and blog posts later without breaking design
Required Skills
WordPress + WooCommerce expert
Custom theme development (HTML/CSS/JS/PHP)
UX sensibility for premium brands
Tracking integrations (Meta Pixel, GA)
Email flows / abandoned cart setup
Performance optimization basics
Nice to Have
Experience with jewelry/fashion brands
CRO/UX knowledge for ecommerce
Basic SEO setup (titles/meta, clean URLs, blog structure)
Contract duration of 1 to 3 months.
Mandatory skills: WooCommerce, WordPress, Web Development, Web Design, HTML, CSS, Ecommerce Website, Ecommerce Website Development
Sprachkenntnisse
- English
Hinweis für Nutzer
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