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Social Media ManagerFreelanceJobsCanada

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Social Media Manager

FreelanceJobs
  • CA
    Canada
  • CA
    Canada

Über

Position Overview
We are seeking a highly organized and creative Social Media Manager (Virtual Assistant) to manage and grow our social media presence across platforms. This role is responsible for content planning, posting, engagement, light graphic/video editing, and performance tracking.
The ideal candidate understands home remodeling, local service marketing, and how to generate inbound leads through organic content.
This is not just a posting role — we are looking for someone who can think strategically and help drive results.
Key Responsibilities
1. Content Planning & Strategy
Develop and manage a monthly content calendar
Plan content around:
Before & after projects
Client testimonials
Educational remodeling tips
Behind-the-scenes content
Team highlights
Faith-based values (when appropriate)
Local community involvement
Identify trending content ideas within remodeling/home improvement
2. Content Creation & Editing
Create engaging captions tailored to each platform
Design simple branded graphics (Canva preferred)
Edit short-form videos (Reels, TikTok, YouTube Shorts)
Repurpose project photos and videos into multiple content pieces
Add subtitles and engaging hooks to video content
Ensure brand consistency (voice, tone, logo usage)
3. Platform Management
Manage and grow:
Facebook
Instagram
TikTok
YouTube Shorts
Google Business Profile
Responsibilities include:
Posting consistently (3–5x per week minimum)
Responding to comments and messages
Engaging with local community pages/groups
Growing local follower base organically
4. Lead Generation Support
Optimize posts for local reach (geo-tags, local hashtags)
Create call-to-action captions that drive inquiries
Track inquiries that originate from social platforms
Coordinate with Craig/team when leads come in
5. Analytics & Reporting
Provide monthly performance reports:
Follower growth
Engagement rate
Reach
Leads generated
Identify what's working and recommend improvements
Continuously optimize content strategy
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: Social Media Strategy, Social Media Marketing, Social Media Marketing Strategy, Social Media Content, Social Media Marketing Plan, Social Media Management, Social Media Audit, Social Media Content Creation, Social Media Design, Social Media Optimization, Social Media Engagement, Social Media Graphic, Social Media Carousel, Social Media Account Setup, Social Media Management Analytics
  • Canada

Sprachkenntnisse

  • English
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