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Google Analytics
Toronto Test Consultants
- Vaughan, Nova Scotia, Canada
- Vaughan, Nova Scotia, Canada
Über
Client: Large Utilities Organization
Role: Google Analytics (GA4) & Power BI Reporting Specialist
Contract Duration: 3 - 4 months, renewable
Location: Hybrid (3 days remote, 2 days @ Vaughan office)
Rate: Negotiable
Client and Role Description
Our client is a large-scale municipal utilities provider at the forefront of digital transformation within Ontario's evolving energy and mobility landscape.
As a GA4 & Power BI Reporting Specialist, you will play a critical role in converting complex digital analytics data into enterprise-grade intelligence that informs operational and strategic decision-making. Working within an established Microsoft reporting environment, you will partner with business and technology stakeholders to design and deploy advanced Power BI dashboards that translate GA4 event-level data into measurable insights.
This role blends technical data modeling expertise, KPI strategy, and cross-functional collaboration to ensure analytics platforms deliver meaningful, actionable impact across the organization.
This is not a maintenance role — this is an opportunity to 'lead' how the business interprets and operationalizes its digital performance data. The organization has a mature tagging framework in place within a utilities/mobility digital platform, with GA4 actively capturing event-level behavioural data. The selected consultant will take ownership of translating this raw analytics data into structured, scalable, insight-driven Power BI dashboards within a Microsoft ecosystem.
You will work directly with business stakeholders to shape KPI definitions, align reporting to strategic objectives, and
build dashboards that drive decision-making across leadership teams. If you thrive in environments where you can bridge analytics and business strategy — this role is for you.
Key Responsibilities
Conduct a structured review of existing GA4 implementation and event taxonomy
Validate data integrity, segmentation logic, and attribution methodology
Partner with business leaders to define KPI frameworks aligned to strategic goals
Translate ambiguous reporting requests into structured data models and dashboard architecture
Extract GA4 data via connectors, API integrations, or BigQuery exports
Design scalable Power BI data models using best practices (star schema, relationships, performance optimization)
Develop advanced DAX measures and calculated columns to enable dynamic reporting
Build interactive, drill-down dashboards optimized for executive consumption
Standardize metric definitions to ensure reporting consistency across departments
Implement automation for recurring monthly/quarterly reporting
Provide documentation, governance guidance, and knowledge transfer to internal teams
Required Skills & Experience
3+ years hands-on experience with Google Analytics (GA4)
3+ years advanced experience building Power BI dashboards in enterprise environments
Strong expertise in:
Data modeling & schema design
DAX (advanced measures, time intelligence, calculated tables)
Power Query (M transformations)
Performance optimization within Power BI
Experience integrating GA4 data into BI ecosystems
Deep understanding of:
Event-based tracking models
Funnel and cohort analysis
User journey mapping
Attribution modeling
Proven ability to work directly with senior business stakeholders
Strong communication skills — able to translate technical logic into business language
Nice to Have
Experience exporting GA4 data into BigQuery
SQL proficiency
Experience with Azure data services or Microsoft data stack
Background in utilities, mobility, SaaS, or digital platforms
Exposure to enterprise data governance frameworks
Experience building executive dashboards for C-suite audiences
Deliverables
Enterprise-ready Power BI dashboard suite
Documented KPI and metric definitions
Data validation and transformation summary
Reporting automation framework
Knowledge transfer documentation
Why This Role is Compelling
High visibility across business stakeholders
Opportunity to influence KPI standards and reporting architecture
Autonomy to design the reporting framework end-to-end
Work within a structured Microsoft BI ecosystem
Impactful short-term engagement with tangible business outcomes
Sprachkenntnisse
- English
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