SEO Expert Needed: Audit My Topical Cluster Strategy + ExecutionFreelanceJobs • Canada
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SEO Expert Needed: Audit My Topical Cluster Strategy + Execution
FreelanceJobs
- Canada
- Canada
Über
Context: I'm building a B2C/B2B-ish SaaS product and created a topical cluster of blog posts around a core landing page: "Watchlist AI Brief" (stock news summaries / watchlist-based brief generation).
I expected this cluster to start getting impressions and traffic, but most posts have very low impressions (often in the tens) and traffic is minimal.
I need someone who can go through my strategy AND my execution, spot issues, and give me a concrete fix plan.
What I need from you (deliverables):
Topical cluster audit
-Is the cluster concept sound for my niche, or am I targeting the wrong topics/keywords?
-Are the posts matching real search intent (informational vs commercial vs navigational)?
-Are my primary keywords too competitive / too vague / not aligned?
Execution audit (hands-on)
-On-page SEO review for a sample set of posts (titles/H1/H2s, internal linking, content depth, uniqueness, E-E-A-T signals, CTAs, schema, etc.)
-Internal linking structure around the hub page: is it built correctly?
-Cannibalization check (posts competing with each other or the landing page)
-Technical checks that commonly block growth: indexing, crawlability, canonicals, sitemap/robots, duplicates, thin pages, pagination, etc.
Google Search Console diagnosis
-Query data review: what impressions exist, what pages get them, and what's missing
Action plan
-Prioritized list of fixes (quick wins vs medium vs longer-term)
-What to rewrite vs merge vs delete vs redirect
-What new content (if any) actually makes sense to publish next
-Internal linking blueprint for the cluster
Scope / Format:
Start with a 60-minute live call (Zoom/Google Meet) where we review my pages + GSC together.
Then deliver a written audit summary + prioritized action plan (bullets are fine, but it must be actionable).
Optional: if it's a good fit, I may continue with you for ongoing SEO work.
What I'll provide:
-URLs to the hub page and the cluster posts
-Access to Google Search Console data
-Current sitemap/robots info if needed
-Any SEO tools data I have
Requirements (please don't apply if you can't do these):
-Proven experience growing SaaS / product-led websites via content SEO
-Strong at diagnosing why "content that should rank" isn't ranking
-Comfortable going deep: intent, topical authority, internal linking, technical SEO, indexing issues
-Communicates clearly and directly (I want honest feedback, not generic SEO advice)
Nice to have:
-Experience with finance/investing content or competitive SERPs
-Programmatic SEO / content clusters experience
-Experience improving conversion paths from informational content to a product page
When applying, include:
-examples of SEO audits you've done (brief summary + outcomes)
-A short explanation of how you'd run this audit (your checklist/process)
Your availability for a call this week
Your rate (hourly or fixed-price for the audit)
Budget: Open to hourly or fixed-price. I care more about competence than the cheapest rate.
Contract duration of less than 1 month.
Mandatory skills: SEO Audit, SEO Keyword Research, Search Engine Optimization, On-Page SEO, Organic Traffic Growth, SEO Strategy
Sprachkenntnisse
- English
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