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Brand Identity Designer for Children's Learning Platform
FreelanceJobs
- Canada
- Canada
Über
Our platform features an AI companion (a friendly blue cat character) that guides children through interactive learning experiences focused on critical thinking, creativity, and ethical decision-making in the AI age.
Our mission: Empower young minds to become thoughtful creators and leaders in an AI-driven world — not just passive consumers of technology.
Scope of Work:
1. Logo Design
- Primary logo (full version with wordmark)
- Secondary logo (icon/symbol only)
- Monochrome versions (black, white)
- Favicon and app icon variations
- Multiple concept options (3-5 initial directions)
2. Brand Identity Guidelines
- Color palette (primary, secondary, accent colors)
- Typography system (headings, body text, special use)
- Logo usage rules (spacing, minimum sizes, prohibited uses)
- Visual style guide (imagery direction, illustration style)
- Tone of voice guidelines (optional but appreciated)
3. Core Visual Assets
- BlueCat character/mascot design (the AI companion)
- Character expressions/poses (happy, thinking, celebrating, etc.)
- Icon set for common UI elements icons)
- Pattern or texture library for backgrounds
4. Application Examples
- Mobile app splash screen mockup
- Social media profile images and banner templates
- Business card design
- Email signature template
- Presentation template (PowerPoint/Google Slides)
Requirements
Must Have:
- 5+ years of brand identity design experience
- Portfolio showing complete brand identity projects
- Experience designing for children's products, EdTech, or family audiences
- Strong character/mascot design skills
- Proficiency in vector illustration (Adobe Illustrator, Figma)
- Excellent communication in English
- Ability to provide multiple creative directions
Nice to Have:
- Experience with mobile app branding
- Motion/animation capabilities (for character)
- Understanding of accessibility in design
- Previous work with AI/tech products
- Experience with MENA region brands
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Graphic Design, Logo Design, Brand Guidelines, Brand Positioning, Digital Marketing Materials, Branding Template, Brand Identity Design, Brand Strategy
Sprachkenntnisse
- English
Hinweis für Nutzer
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