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Website:
This is an HOURLY project with a target budget of 800$ to $1,000 (approximately 33-65 hours depending on your rate and AI efficiency).
Hourly Rate Range: $15-30/hour
Estimated Hours: 35-65 hours over 6-7 weeks
Budget Cap: $1,000 USD
WHAT YOU'LL DELIVER
GRAPHIC DESIGN PRODUCTION:
original social media designs optimized for e-commerce conversion
- Each design adapted to 4 platform-specific formats:
- 1:1 (1080x1080px) - Instagram/Facebook Feed
- 4:5 (1080x1350px) - Instagram Feed optimized
- 9: x1920px) - Stories/Reels/TikTok
- 16:9 (1920x1080px) - Facebook/YouTube ads
- Total deliverable: ~180 final graphic files
- Content types: product showcases, collection carousels, promotional graphics, lifestyle content
VIDEO PRODUCTION:
- 8-10 high-converting vertical video reels (9:16 format, 15-40 seconds each)
- Content mix: product showcases, try-on/styling videos, unboxing, store behind-the-scenes, promotional content
- Professional editing with Italian hardcoded subtitles, trending music, and clear CTAs
- Optimized for Instagram Reels, TikTok, and Stories to drive e-commerce traffic
AI-FIRST METHODOLOGY REQUIRED
To deliver this volume within budget, you MUST leverage AI acceleration:
WHAT WE EXPECT:
✓ AI-powered image generation and editing workflows
✓ Automated design systems for multi-format adaptation
✓ AI video editing tools for rapid production
✓ Smart workflow optimization to maximize efficiency
REQUIRED QUALIFICATIONS
MUST HAVE:
- Portfolio showcasing fashion/retail e-commerce social content (minimum 5 examples required)
- Demonstrated proficiency with current AI content generation and editing tools
- Strong graphic design fundamentals (composition, typography, color theory)
- Professional video editing skills with social media focus
- Experience creating performance-driven ads for online stores
- Understanding of e-commerce conversion principles (CTA placement, urgency, social proof)
- Knowledge of current Instagram, TikTok, and Facebook content trends
- Ability to work efficiently within hourly budget constraints
- Excellent time tracking and communication habits
- English fluency (Italian language skills are a bonus but not required)
STRONG PREFERENCE FOR:
- Previous work with fashion or apparel e-commerce brands
- Experience with direct-to-consumer (B2C) content strategies
- UGC-style content creation capabilities
- Motion graphics and animation skills
- Understanding of Italian or European fashion aesthetics
- Meta Ads Manager familiarity
BRAND & CREATIVE DIRECTION
DESOLE E-COMMERCE POSITIONING:
- Multi-brand fashion retailer (casual, sportswear, elegant styles)
- Target audience: Men & Women, ages 25-55
- Tone: Modern, accessible, quality-focused, inclusive
- Goal: Drive online store traffic and conversions
VISUAL STYLE REQUIREMENTS:
- Clean, product-focused photography with natural lighting
- Mobile-first design (most e-commerce traffic is mobile)
- Strong hierarchy: Product → Price/Offer → CTA
- Lifestyle context showing real wear scenarios
- Professional but approachable aesthetic
VIDEO REQUIREMENTS:
- Hook viewers in first 2-3 seconds (pattern interrupt)
- Show product details, fit, and styling options
- Fast-paced editing (shot changes every 2-3 seconds)
- Hardcoded Italian subtitles for sound-off viewing
- Clear, action-oriented CTAs ("Shop Now", "Discover at ")
E-COMMERCE BEST PRACTICES:
- Product always as hero element
- Visible pricing and promotional badges where applicable
- Create urgency (limited stock, seasonal offers, new arrivals)
- Platform-optimized specifications for best performance
- Conversion-focused copy (benefits over features)
PROJECT PHASES & TIMELINE
1 - DISCOVERY & SETUP:
✓ Kickoff call to align on brand vision and goals
✓ Moodboard creation with 3 design concepts for approval
✓ AI workflow setup and template preparation
✓ Product selection from Desole catalog
2 - PHASE 1 PRODUCTION:
✓ 50% of graphic content designs × 4 formats)
✓ First 4 video reels
✓ Mid-project review and feedback round
3 - REVIEW & ITERATION:
✓ Client feedback integration
✓ Refinements based on performance insights
✓ Template adjustments if needed
4 - PHASE 2 PRODUCTION:
✓ Remaining 50% of graphic content (all 4 formats)
✓ Final 4-6 video reels
✓ Quality control and final polish
5 - DELIVERY & HANDOVER:
✓ Complete asset delivery with organized file structure
✓ All editable source files (PSD, AI, template links, video projects)
✓ Brief documentation of AI workflows used
✓ Handover call for future content guidance
Total Duration:
Estimated Hours: 35-65 hours (depending on your efficiency and hourly rate)
BUDGET & PAYMENT STRUCTURE
Hourly Rate: $15-30/hour (you propose your rate)
Total Budget Cap: $1,000 USD
Payment: Weekly via Upwork (tracked hours approved each week)
HOURLY TRACKING:
- All work must be tracked through Upwork's time tracker
- Weekly check-ins to review progress and hours
- Transparent communication about time estimates
- We value efficiency - AI-powered speed is rewarded with future projects
DELIVERABLES & FILE ORGANIZATION
FINAL DELIVERY INCLUDES:
- All graphic files organized by type and format
- High-quality JPG exports (90% quality)
- MP4 video files (H.264, 1080x1920px, 30-60fps)
- Editable source files (PSD, AI, template links, video project files)
- Clear folder structure with naming conventions
- Transfer via Google Drive or WeTransfer
NAMING CONVENTION:
- Graphics: DESOLE_(PostType)_(ProductCategory)_(Format).jpg
Example:
- Videos: DESOLE_Reel_(ContentType)_(Duration)s.mp4
Example: DESOLE_Reel_ProductShowcase_30s.mp4
HOW TO APPLY
Your proposal MUST include:
1. PORTFOLIO (REQUIRED):
• 5-8 examples of fashion/e-commerce content you've created
• Specify which pieces used AI tools and describe your process
• Include before/after or workflow examples if possible
2. YOUR HOURLY RATE & TIME ESTIMATE:
• Propose your rate within $15-30/hour range
• Estimate total hours you expect this project will take
• Explain how AI acceleration helps you work efficiently
3. AI WORKFLOW DESCRIPTION:
• Describe your AI-powered content creation process
• How do you use automation to maximize output quality and speed?
• What makes your workflow more efficient than traditional methods?
4. VIDEO SAMPLES:
• 2-3 social media video reels you've edited
• Preferably fashion/retail content
• Show range of styles and techniques
5. RELEVANT EXPERIENCE:
• Any e-commerce brands you've worked with
• Fashion industry experience
• B2C content strategies you've executed
6. AVAILABILITY CONFIRMATION:
• Can you commit 5-10 hours per week for 6-7 weeks?
• Your typical response time for feedback
• Your timezone (for scheduling calls)
Applications without portfolio examples and AI workflow description will not be considered.
WHAT MAKES YOU STAND OUT
We're looking for a content creator who:
- Thinks like a performance marketer, not just a designer
- Understands that every asset should drive clicks and sales
- Uses AI and automation to work smarter and deliver more value
- Communicates proactively and meets deadlines consistently
- Brings creative ideas while respecting brand guidelines
- Tracks time honestly and works efficiently
BONUS POINTS FOR:
- Knowledge of Italian fashion culture and trends
- Experience with Shopify e-commerce stores
- Familiarity with Klaviyo email marketing (we use assets there too)
- Understanding of Meta Ads performance metrics
- Portfolio showing measurable results (CTR, conversions, engagement rates)
WORKING RELATIONSHIP
COMMUNICATION:
- Weekly progress check-ins via Upwork messages or video call
- Quick feedback loops (we respond within 24 hours)
- Open to your creative input and suggestions
- Collaborative, not micromanaged
REVISIONS:
- Up to 2 revision rounds per asset batch included
- Clear, actionable feedback provided
- We respect your time and creative expertise
FUTURE OPPORTUNITIES:
- This is a test project for potential ongoing collaboration
- Desole plans seasonal content refreshes (4x per year)
- Strong performers may be retained for monthly content needs
- Opportunity to become our go-to content partner
TECHNICAL BRIEF ATTACHED
A detailed technical brief with complete specifications, file requirements, and visual examples is attached to this job post. Please review before applying.
READY TO APPLY?
We're excited to find a creative partner who can blend AI efficiency with authentic fashion storytelling to drive real results for Desole's e-commerce store.
If you're an AI-savvy content creator who can deliver high-volume, high-quality work within our $1,000 budget, we want to hear from you
Apply now with your portfolio, proposed hourly rate, and AI workflow description. Let's create content that converts
Questions? Feel free to ask in your proposal - we're happy to clarify any details before you commit.
Contract duration of 3 to 6 months. with 30 hours per week.
Mandatory skills: Video Editing, Graphic Design, Photo Editing, Video Commercial, Adobe Photoshop, AI Video Generation, Clothing, Advertising Design, Fashion & Beauty, AI-Generated Image
Sprachkenntnisse
- English
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