Business Development Representative (2026-139-CP)

• Execute daily multi-channel outreach using personalized email, LinkedIn messaging, cold calling, and video prospecting to generate employer hiring conversations.
• Act on inbound and outbound signals from marketing campaigns, webinars, events, referrals, and AI-driven account insights to identify hiring intent and opportunity readiness.
• Design, manage, and continuously optimize outreach cadences based on sector triggers, account tiering, and employer engagement behavior.
• Build, enrich, and manage employer prospect lists aligned to Ideal Corporate Profiles (ICPs) using modern outbound platforms such as Apollo, ZoomInfo, LinkedIn Navigator, Instantly, Clay, or equivalent tools.
• Represent WoodGreen at in-person and virtual job fairs, employer networking events, hiring forums, and workforce roundtables to generate new leads and convert them into Sales Qualified Leads.
• Independently build and maintain ICP-aligned employer account lists and prioritize outreach based on labour market data, sector strategy, and hiring demand.
• Stay current with AI-enabled prospecting enhancements and sales technologies to improve outreach efficiency and conversion rates.

• Conduct discovery conversations to understand employer workforce needs, hiring timelines, skill requirements, and workplace expectations.
• Obtain detailed job descriptions and position requirements to support accurate candidate matching.
• Qualify opportunities based on hiring readiness, volume potential, and alignment with available workforce programs.
• Own the full deal cycle for small to mid-sized employers, from initial contact through hiring and early-stage retention.
• Manage a portfolio of SMB and mid-market employers with repeat hiring needs and ongoing recruitment initiatives.
• Use standard sector-, occupation-, and stage-based playbooks to guide employer engagement and hiring workflows.
• Strategically use Brokered Incentives Agreement (BIA) financial incentives to support employer engagement, increase hiring volumes, and develop new partnerships.
• Coordinate closely with the BIA Coordinator, including warm handoff to prepare subsidy agreements and provide escalation support to obtain required documentation as needed, particularly documentary evidence of client employment.

• Work in partnership with Employment Consultants to source suitable candidates from WoodGreen's talent pool based on employer requirements.
• Pre-screen candidates for job fairs, hiring events, and direct placements.
• Prepare clients for specific opportunities through resume tailoring, interview coaching, mock interviews, and employer-specific orientation.
• Organize and host hiring events, recruitment days, and employer information sessions.
• Gather structured employer feedback following interviews and hiring events and share it constructively with clients and internal teams to support continuous improvement.
• Support early-stage employer follow-up and client retention in coordination with the BIA Coordinator and Career Success Coaches.

• Own the first employer touchpoint for enterprise accounts, from cold outreach through discovery and qualification.
• Book meetings and conduct structured handoffs to the Account Management team once enterprise engagement criteria are met.
• Provide detailed qualification notes, employer context, and hiring objectives to ensure continuity of employer relationships.

• Maintain accurate and timely records of all outreach, employer interactions, qualification notes, objections, follow-ups, and hiring outcomes within the CRM (e.g., HubSpot, Salesforce, or equivalent).
• Ensure strong data integrity and visibility across internal teams.
• Track and report on key performance indicators including outreach volume, response rates, meetings booked, sales qualified lead progression, deal closure, and job starts.
• Consistently achieve monthly, quarterly, and annual targets related to SQL generation, meetings booked, and employment outcomes.

• Collaborate closely with the Campaign Manager to act on intent signals, refine employer segmentation, and continuously improve messaging and outreach strategies.
• Provide field-based feedback on campaign performance, sector responsiveness, and emerging hiring trends.
• Suggest new sectors, occupations, or employer lists based on real-time market insights.
• Participate in employer meetings as needed to support continuity, relationship-building, and strategic partnership development.
• Work cross-functionally with Job Developers, Employment Consultants, BIAC staff, and Account Management to ensure a seamless employer-to-hire experience.

• Bachelor or Masters' degree major in Sales/Marketing, Business, Communication or a related discipline
• 2–3 years of proven experience in new business development or outbound Business to Business (B2B) sales, ideally within Software as a Service(SaaS), IT services, consulting, or workforce solutions.
• Experience managing full-cycle outreach, from initial research and contact to booking first meetings and uncovering employer needs.
• Proficient in CRM tools such as HubSpot, Microsoft Dynamics, or Salesforce to maintain accurate records of prospecting activity, employer profiles, and follow-ups.
• Comfortable reaching out to senior decision-makers (e.g. C suite level executives, VPs, HR Directors, Operations Managers, Talent Heads) with targeted messaging.

• Experience managing full-cycle outreach, from initial research and contact to booking first meetings and uncovering employer needs.
• Prior exposure to employment programs, staffing solutions, or workforce development partnerships is an advantage but not mandatory.
• Results-oriented with a strong drive to build new relationships and uncover opportunities.
• Strong research and targeting skills, able to identify ideal accounts based on industry, size, hiring patterns, and local relevance.
• Effective communicator who can craft compelling outreach messages and build rapport through calls, emails, and professional networking platforms.
• Comfortable working independently in a structured, data-driven sales environment.
• Strong sense of ownership with the ability to manage pipelines, prioritize leads, and pursue follow-ups systematically.
• Committed to inclusive outreach practices, with sensitivity to equity, diversity, and community impact.
• Comfortable working across systems, databases, and reporting tools
• Analytical and curious, with the ability to spot trends and adjust outreach accordingly
• Collaborative and able to work effectively with cross-functional teams
• Quick to learn, adaptable, and solution-focused in fast-paced environments

WoodGreen is an equal opportunity employer. We are committed to providing an inclusive and barrier-free selection process and work environment. If contacted in relation to an employment opportunity, please advise our People & Culture representatives at of the accommodation measures required. Information received relating to accommodation will be addressed confidentially.

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