Intermediate Advisor, Communications and Marketing

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Communications: Develop and execute an annual communications plan that supports Positive Energy's communications needs for various internal and external target audiences. To this end, write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and undertake/coordinate translation. Perform needs and cost/benefit analyses of proposed communications plans to support the annual budget planning of Positive Energy and ensure that related activities comply with budget limits.

Marketing: Develop and implement marketing strategies for Positive Energy contributing to the corporate marketing and communications plan. To this end, design marketing material, and collaborate with graphic designers and photography and printing resources in its production to promote Positive Energy while ensuring compliance with graphic standards. Perform needs and cost/benefit analyses of proposed marketing plans to support the annual budget planning of Positive Energy and ensure that related activities comply with budget limits.

Quality assurance: Develop performance indicators and monitor performance, e.g., by executing consultations and surveys, in order to maximize the effectiveness of marketing and communications activities/products of Positive Energy. Analyze results and coordinate improvements to optimize the use of marketing and communications tools.

Trends and needs analysis: Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings. Analyze and evaluate communications and advertising needs and propose solutions contributing to annual strategic plan of Positive Energy.

Media and stakeholder relations: Act as the first point of contact for relations with media and stakeholders to facilitate responses to media requests and make referrals to subject matter experts when necessary.

Client advice: Provide advice and tools to employees of Positive Energy in the preparation of communications and promotional material to ensure visual identity and compliance to communication policies, web, accessibility and official language standards. Act as a resource person for Positive Energy team members for inquiries pertaining to the creation of accessible documents.

Web/social media content management: Anticipate requirements and generate web/social media content to best meet ongoing business needs while ensuring compliance with web, official language and accessibility standards and established policies. Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of Positive Energy's web/social media sites.

Events management: Lead all aspects of planning and execution for small- to mid-sized events and other special events in order to project a positive image of Positive Energy. To this end, form and chair event planning committees, identify elements and timelines, ensure event logistics are delivered smoothly and effectively, monitor and communicate progress. Develop event budgets and ensure that all activities take place within budget limitations. Develop performance indicators and monitor performance to maximize the effectiveness of communications and outreach activities.

Liaison: Participate in internal and external meetings and events in order to facilitate outreach, engagement, and collaboration. Promote programs, developments, and ongoing activities of Positive Energy. Represent the sector during external engagement activities.

• Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience;

• Minimum 3 years of demonstrated experience in a similar role;

• Advanced knowledge of computer systems and software including graphic design and web applications, social media platforms, spreadsheets, databases, Internet and e-mail;

• Knowledge of web accessibility guidelines and experience in their application;

• Experience in developing and implementing a communications plan;

• Experience giving presentations to large groups in both official languages;

• Experience in event planning and organization, including hybrid events and webinars;

• Experience managing projects;

• Strong public relations, interpersonal and communication skills;

• Strong organizational skills;

• Ability and availability to occasionally travel outside of the city, and to work outside of normal office hours;

• Bilingualism - French and English (spoken and written);

• Academic training or experience in fields related to the work of Positive Energy would be an asset.

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.
The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.
If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.