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About The Role
The Senior Social Strategist leads development and execution of social strategy for an automotive client, with ownership of strategic initiatives, client-facing presentations, and team direction. Combining audience insight, creative leadership, and platform expertise, this role shapes how the brand shows up across social channels, focusing on increasing brand awareness, improving marketing efforts, and enhancing sales and performance. The Senior Social Strategist mentors junior team members, directs cross‑functional workstreams, and engages directly with client project teams and leadership with minimal oversight. You should have excellent multitasking and prioritization skills to handle all our social media accounts in a cohesive way.
Responsibilities
Strategy Development: Design paid social media strategies and organic social media plans to achieve marketing targets for our automotive clients
Own end-to-end paid and organic social strategies aligned to brand objectives, KPIs, audience, voice, and business goals with support from strategy directors.
Develop platform-specific social media strategies for long-form, short-form, and interactive content across channels.
Stay up-to-date with new digital technologies and social media best practices in the automotive industry
Program Development: Lead development of comprehensive social programs (campaigns, launch plans, ongoing content ecosystems) that integrate cultural trends, competitive intelligence, industry best practices, and media performance.
Client Engagement: Present strategic thinking and program roadmaps to client project teams and client leadership; translate business priorities into clear social plans and recommendations.
Team Direction: Guide and review work from writers, designers and junior strategists to ensure content is on-strategy, on-brand, and platform-optimized.
Industry & Platform Expertise: Maintain deep knowledge of emerging platforms, formats, and social trends in the automotive space and advise on strategic adoption.
Audience Expertise: Identify audience behaviours, content trends, and cultural moments relevant to the brand.
Buzz-Building: Collaborate with Marketing and Product development teams to create social 'buzz' regarding new vehicle launches and brand initiatives
Strategic Briefing: Provide senior-level briefs, strategic POVs, and performance-driven recommendations to inform creative development and channel tactics that answer clients' business challenges and requests.
Campaign Oversight: Oversee publishing calendars (in collaboration with Content + Community Managers), campaign execution, and audience strategies to ensure cohesive brand storytelling
Test & Learn: Champion and test new formats, emerging platforms, and innovative approaches to drive engagement and growth.
Network & Partnerships: Communicate with industry professionals via social media to create a strong network and stay informed about automotive trends
Performance Leadership: Drive analysis of social analytics to uncover audience behaviour, content resonance, and opportunity areas; translate insights into strategic pivots and growth plans.
Reporting: Produce and present executive-level reports that connect social performance to business outcomes and recommended next steps.
Optimization: Track performance metrics and optimize strategies based on insights and experimentation.
Trend Analysis: Analyze social analytics to uncover trends, behavioural insights, and areas for opportunity.
Client Relationship Management: Act as a primary strategic point of contact on projects, facilitating regular strategy sessions and reviews
Mentorship: Coach and develop junior strategists and cross-functional contributors, providing feedback, career guidance, and quality assurance on deliverables.
Process & Training: Establish best practices, playbooks, and internal training to maintain a cohesive social strategy across all brand accounts.
About You
The essentials:
5+ years experience in social strategy, with a demonstrated track record leading strategies for automotive brands (or equivalent high-consideration categories).
Proven ability to lead and present complex social programs to both internal stakeholders and client leadership.
Hands-on familiarity with social platforms, paid social ad ecosystems, and content production pipelines.
Strong analytic skills and proficiency with social analytics and reporting tools; experience defining KPIs and measurement frameworks.
Deep understanding of audience insights, cultural trends, and community behaviors relevant to luxury automotive consumers.
Excellent communication, presentation, and stakeholder-management skills.
Excellent multitasking skills and the ability to manage multiple accounts simultaneously
Experience mentoring and managing junior talent and leading cross-functional teams.
BS degree in Marketing or relevant field
Strong understanding of the automotive industry and its unique social media challenges
Not a Must, But a Plus
Fluency in English (additional language skills are a plus)
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
Salary Range$85,000—$95,000 CAD
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies and remains the only partner featured in AdExchanger's Programmatic Power Players list every year Named Adweek's first AI Agency of the Year and The One Show's inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group's 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato's AI Visionary Customer Impact Award Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
Sprachkenntnisse
- English
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