Über
Starcom is a part of Publicis Media within Publicis Groupe, one of the world's leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients' business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.
You will be joining a well recognised agency with credentials:
Great Places to Work certified two years in a row
Only communications company to be ranked in LinkedIn's Top 25 Great Places to Work
2022 Media Agency of the Year
2023 Media Agency of the Year finalist
As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
Overview
This Senior Planner at Starcom will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner's key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.
Responsibilities
Responsible for client relationship management, project tracking and organization
Responsible for day to day oversight on campaigns, with a particular focus on reporting and optimization
Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization
Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client's advertising and media needs
Understanding marketing objectives and how they translate into media
Developing an understanding of the client's business and competitive landscape
Overseeing budget allocations across media resulting in strategic and effective media plans
Presenting plans to the client, and guiding planners on development and creation of strategy and decks
Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners
Maintaining strong relationships with media suppliers
Utilization and knowledge of syndicated media, research, and other data resources
Active ownership of internal and external status documents and meetings
Developing POVs Collecting and managing data to ensure monthly billing is accurate and on time
Qualifications
Understanding of the digital performance marketing ecosystem 2-3 years experience planning online and offline channels with emphasis on digital and performance media
Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiation
Able to work successfully within a team, owning projects and knowing when to delegate to manage a high volume client, while meeting deadlines
Demonstrated critical thinking and problem solving abilities
Strong analytical abilities & proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Additional Information
Salary
Transparency matters to us. The salary for this position is $60k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.
Sprachkenntnisse
- English
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