SEO & Technical Optimization Specialist for Shopify DTC BrandsFreelanceJobs • Canada
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SEO & Technical Optimization Specialist for Shopify DTC Brands
FreelanceJobs
- Canada
- Canada
Über
### Summary
We're seeking an experienced **SEO & Technical Optimization Specialist** to improve organic visibility and search performance for our Shopify-based supplement brands.
This role is focused **exclusively on SEO** — including Google Search Console analysis, keyword tracking, technical audits, on-page optimization, and performance improvements. Your goal is to drive sustainable traffic growth by improving rankings, fixing technical issues, and optimizing site structure.
This is a long-term opportunity for someone who understands how to scale organic traffic for DTC Shopify brands.
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## Responsibilities
### Google Search Console & Keyword Performance
* Monitor Search Console for indexing, coverage, crawl, and performance issues
* Analyze search queries, CTR, impressions, and ranking changes
* Identify keyword opportunities based on existing impressions
* Optimize pages to improve rankings and click-through rates
* Track keyword movement and report progress monthly
### Technical SEO (Shopify)
* Conduct regular technical audits (site health, crawlability, errors)
* Fix indexing, canonical, redirect, and duplicate content issues
* Optimize site architecture and internal linking
* Improve Core Web Vitals and page speed
* Implement schema markup and structured data
* Ensure proper sitemap and configuration
* Resolve Shopify-specific SEO limitations
### On-Page Optimization
* Optimize product, collection, and content pages for target keywords
* Improve titles, meta descriptions, headers, and URL structure
* Enhance content relevance and topical authority
* Optimize images, alt tags, and lazy loading
* Improve E-E-A-T signals for supplement/health niches
### SEO Tools & Monitoring
* Use SEMrush, Ahrefs, Screaming Frog, or similar tools to:
* Track rankings
* Analyze competitors
* Monitor backlinks
* Identify gaps and opportunities
* Maintain dashboards and monthly SEO reports
* Recommend and execute optimization strategies
### Ongoing SEO Growth
* Build keyword roadmaps for products and collections
* Develop SEO playbooks for new product launches
* Support content strategy with keyword research
* Coordinate link-building and authority-building initiatives
* Stay current on Google updates and best practices
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## Requirements
* 5+ years of hands-on Shopify SEO experience
* Proven track record growing organic traffic for DTC/eCommerce brands
* Deep experience with Google Search Console
* Strong knowledge of technical SEO
* Advanced proficiency with SEMrush, Ahrefs, Screaming Frog, or similar
* Experience optimizing large product catalogs
* Understanding of SEO for supplements/health brands (preferred)
* Ability to implement changes directly in Shopify
* Data-driven and results-oriented mindset
* Excellent written English
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## Tools & Platforms
* E-commerce: Shopify (required)
* SEO & Tracking:
* Google Search Console
* Google Analytics 4
* SEMrush / Ahrefs
* Screaming Frog
* PageSpeed Insights / Lighthouse
* Reporting: Looker Studio (optional)
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## Hours
* Part-time to start: 10–25 hours/week
* Consistent weekly availability required
* Available for audits, launches, and optimization cycles
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## KPIs
* Organic Traffic Growth (MoM & YoY)
* Keyword Ranking Improvements
* Index Coverage & Error Reduction
* CTR Improvement (Search Console)
* Core Web Vitals Scores
* Revenue from Organic Search
* Pages Ranking in Top 10/Top 3
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## To Apply
Please share:
1. Shopify SEO projects with traffic/ranking results
2. Experience using Google Search Console for optimization
3. Example of a technical SEO audit you've led
4. Tools you use for keyword tracking and analysis
5. Approach to improving rankings on existing pages
6. Availability and preferred hours
We're looking for a specialist who can **systematically improve our organic performance through technical excellence and keyword optimization.** If you have proven results growing Shopify brands through SEO, we'd love to work with you.
Contract duration of 1 to 3 months. with 40 hours per week.
Mandatory skills: SEO Keyword Research, Search Engine Optimization, On-Page SEO, Google Analytics, Organic Traffic Growth
Sprachkenntnisse
- English
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